Emotion, explored in AR

Bram van de Ven
Sep 17, 2018 · 3 min read

I am Bram van de Ven, Official Snapchat Lens Creator from the Netherlands. I started exploring the world of AR about a year ago, and I fell in love with everything about it. So much that I created my own start-up in building AR experiences. I recently created a Snapchat Lens — “Oldskool” — that reached upwards of one million Snapchatters in less than two weeks. Its virality got me thinking: what is the potential of Snapchat Lenses and storytelling through augmented reality?

The Lens

After building the Lens and submitting it to Snap, I turned to a community-driven Lens Studio Reddit page to promote the creation. Along with the post, I shared example Snaps with light leaks and the red date stamp. When I returned to my Lens dashboard portal in Lens Studio a few days later, it was clear that this Lens was well on its way to dethrone all of my earlier Lenses!

Within just over two weeks, my “Oldskool” Lens had found an audience, inspiring Snapchatters around the world to create and publicly share Snaps. Snapchatters from Puerto Rico to Brazil to Austria, the U.S., France, the Netherlands, and more were adding nostalgia to their Snaps. After two weeks, the Lens was seen by over one million people on Snapchat!

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Over 12 million views — 7 weeks after publishing
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Snaps from all over the world

What my experience tells us about the potential of AR

My experience watching this Lens resonate with millions of people around the world has affirmed a previous hunch: Augmented Reality can be a simple, approachable storytelling tool. If we can use the technology to help us communicate mood and emotion, that could be incredibly powerful.

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Lens Studio

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