Blue Billion — Cricket World Cup 2023 Collection By Lenskart
Just in time for the kick-off of the ICC Men’s World Cup INDIA 2023! 🏆
Our latest collection Blue Billion is out.
In the heart of India, where cricket isn’t just a game but a grand festival, the anticipation reaches a fever pitch when the prestigious cricket World Cup is hosted on home turf. The midst of this whirlwind of excitement, our challenge lay in crafting a visual narrative that stood out amidst the multitude of campaigns vying for attention.
The campaign branding offers a glimpse into the passion of the billion die-hard fans standing up for team India and the game. Through the lens of highly expressive portraits, we endeavoured to showcase the raw intensity etched on the faces of these ardent supporters. Each closeup and portrait told a story of unwavering loyalty and unbridled enthusiasm.
The masterful output achieved through meticulous planning of shoot, skilful use of moving graphic, kinetic Typography, stunning 3D and motion design .
Featuring Surya Kumar Yadav, whose belief in doing the extraordinary and trusting his gut feelings mirrors the spirit of our collection, the visual communication is based on the emotional rollercoaster and adrenaline rush of the game, as well as the journey to the victorious glory moment.
The design is a masterful blend of high intensity graphics streaks to set the electrifying energy, dynamic kinetic typography to add visual shoutouts and stadium chants “INDIAAAA, INDIA”, grunge pattern and texture to capture the hustle along with the emotional graph and expression of the fans from nail-biting anticipation to the euphoric victory.
The product ranges from Sporty eyeglasses, reflective air-vent sunglasses, cricket printed temples for kids to professional sunglasses with advanced color-tech. The product experience was brought in life through high voltage 3D product video demonstrating the product benefit that to match the campaign energy.
Team:
//Sourajit Senupta //Siddhant Tiwari //Harneet Singh //Karanjit Narang //Gagan Beri //Ria Samved i //Bhavika Dasgupta //Janhavi Gokhale //Swarali Shinkar //Vinay Javkar //Aman Yadav
