Gulmarg by Lenskart Studio
Drawing inspiration from the intricate artistry of Kashmiri ‘Pinjrakari,’ our latest product line seamlessly combines craftsmanship and material to create a one-of-a-kind collection. Adorned with beautifully carved wooden temples featuring geometric Pinjrakari patterns and etched metallic rims, the product exudes a rich blend of art and Indian aesthetic.
Our primary objective was to capture the serene beauty of the City of Paradise, Kashmir, and infuse it into our collection. The visuals were meticulously crafted to evoke a sense of tranquility, transporting the viewer to a realm where time stands still, allowing them to appreciate the sheer beauty of the product. The deliberate use of slow aesthetic movements, such as floating Chinar leaves with intense depth and dramatic lighting, formed the backbone of our visual inspiration, revolving around wood, carved jali, and the overall Kashmiri ambiance.
To establish a profound connection with Kashmiri aesthetics and calligraphy, our identity was shaped to evoke ethnic charm in a modern context. The packaging design was meticulously developed to extend the minimal aesthetic of the Pinjrakari pattern and to celebrate the greenery of the Land of Paradise. This careful selection aimed to bring out the essence of Kashmir while ensuring a perfect fit for our product.
Ft. Mrunal Thakur and Ishwak Singh, the faces of our collection, added a touch of sheer beauty through their romantic storytelling and narrative, becoming integral components of our campaign.
The Campaign Experience
Breathing life into the enchanting beauty of our campaign, the foundation of our visual aesthetic lies in a remarkable 3D/CGI experience. This immersive approach ensures that our audience not only sees but experiences the magic and allure of our collection. Each element, from the carved wooden temples to the metallic rims, is brought to life with meticulous attention to detail, creating a truly captivating visual journey.
Design Team:
/Sourajit Sengupta /Ria Samvedi /Kartik Arya /Karanjit Narang /Gagan Beri
/Parishmita Das /Sreya Simlai /Harneet Singh /Prachiti Parakh
Brand:
/Aanchal Jain /Saad Ahmed /Shriya Verma / Shraboni Dutta
Music:
/Parvaaz
Photography:
/Vansh Virmani
