Lenskart Pro-Fit Collection

Published in

Lenskart Brand & Communication Design Journal

4 min readJun 23, 2024

Eyewear with Ear Lock-tech. Engineered for a no-fall grip, our innovative collection features a patented three-degree lock mechanism, ensuring a perfect fit whether you’re on the go or engaged in high-intensity activities. It offers an adjustable fit, delivering comfort for everything from daily routines to hyperactive pursuits like dance, sports, and workouts.

3 Core Drivers of the Campaign

1. The Tech
Enter Lenskart LockTech™ — the cornerstone of our collection. This innovative technology, centered around the secure lock of the temples on your ears, forms the backbone of our campaign story. From micro-interactions to intricate animations, every visual element is designed to emphasize the functionality and ease of use that define Pro-Fit Eyewear. It’s more than just eyewear; it’s a seamless blend of technology and style.

2. The Performers
Meet our stars — CGI characters brought to life as a parkour expert, a mesmerizing dancer, and a skilled skater. Each character embodies the versatility and functionality of Pro-Fit Eyewear, showcasing how seamlessly it integrates into their dynamic lifestyles. Through meticulous styling, lighting, and texturing, we’ve ensured that the focus remains on the product, while these characters elevate the visual narrative with their energy and precision.

The idea behind fully committing to CG characters was to maintain an exceptionally dynamic video. This approach enabled us to achieve angles, actions, and camera movements that would be impossible to capture in a real-life shoot.

3. The Act
From the calm of everyday activities to the intensity of high-speed motion, every moment is meticulously crafted. Our approach blends detailed illustrations with CGI prowess to highlight the eyewear’s support for high-intensity movements. Each action sequence unfolds with a cinematic finesse, starting with the subtle click of the temple — a trigger that unleashes a burst of energy and precision. It’s not just about capturing motion; it’s about illustrating the complete use case of Pro-Fit Eyewear in action.

Campaign:
Experience the seamless fusion of usage, functionality, and cutting-edge technology. The Concept boldly emphasizes effortless mode-switching from low to high intensity. Our campaign vividly portrays this dynamic transition, unveiling the boundless versatility of Pro-Fit Eyewear through an innovative mix of media. From everyday routines to exhilarating parkour, every click and every movement is artfully narrated through 3D, CGI, illustration, and dynamic motion graphics, capturing the essence of limitless performance.