The Dark Knight X Lenskart
Step into the world of extraordinary style with Lenskart’s latest eyewear collection inspired by Christopher Nolan’s iconic “The Dark Knight” trilogy. Each piece in this collection is a work of artful sophistication, meticulously crafted with temple details inspired by Bat-tech, Batarang-shaped cutouts and the iconic Bat logo on every piece of eyewear.
Apart from showcasing the stunning details of the product; our objective began with the creation of a compelling storyline that unfolds seamlessly from our campaign statics to the video experience. We wanted our audience to not just view the collection, but to completely indulge and immerse themselves into the moody enigmatic realm of the Batman universe as envisioned in The Dark Knight trilogy.
After conducting a month-long odyssey of inspiration and craft, delving deep into the fandoms of the Batman franchise, our creative journey has culminated in the crafting of a narrative masterpiece.
Our creation urges the viewer to imagine these pieces of eyewear not merely as ordinary items, but as a spectacle reminiscent of Batman’s iconic gadgets. Their presence is elevated to new heights of cutting-edge design, as presented floating within holographic tech vessels. This is followed by their seamless integration into a futuristic tableau comprising a futuristic turntable in an underground lab, arranged to resemble a stacked inventory of gadgets in Batman’s armory.
The Movie
Making
This cinematic experience encapsulates the true essence of the Dark Knight, expertly capturing every details and the interplay of lighting, tone, texturing, ambiance and music.
Campaign
Design Team:
/Sourajit Sengupta /Kartik Arya /Harneet Singh /Gagan Beri /Bhavika Dasgupta /Ria Samvedi /Karanjit Narang / Siddhant Tiwari /Sreya Simlai /Janhavi Gokhale /Aman Yadav
Brand & Collection:
/Aanchal Jain /Saad Ahmed /Shraboni Dutta /Shriya Verma
Eyewear:
/Fazal Mahmood /Arshad Malik /Tanmay Jain
