You’re Not Selling a Product — You’re Selling an Experience
If you’re in the business of selling a service or product by now, hopefully, you know and understand why your customers come to you. What their needs are is very important. If you’re providing a product they love, they’ll come back to you for more, makes sense? We need to provide a pleasant experience for the customer but how can you sell that? Well, it’s not about selling something, it’s about showing your brand's persona to the right people that will in return boost your exposure online.
Brand Persona is a collection of personality traits, attitudes, and values that your brand showcases on a regular basis to help connect with a certain audience segment. You want to build a strong following and not something artificial. This means dedicating and investing into your brand's image online. This is a branding strategy that enhances your exposure online and more.
Also very important is making sure your product/service is on point! This means watching your sales process and what happens after they finish purchasing. Are they happy with the experience? What can you do to make it better? These are things you want to pay close attention to. Otherwise, it’ll lead to negative reviews and ultimately make your brand look bad online.
If you know your brand's persona and are ready to be active with your audience you should try the following. Be social! Interact with your customers and see what activity is aligned with brands persona and audience. And always give them something of value that they can’t get without you.