Why Affirmations Don’t Work

and how to engineer your own wellbeing


Photo by Fahmi Fakhrudin on Unsplash

I watched a lovely woman on the Today Show this morning. She was promoting her new book. It was about finding Joy, contentment, a wonderful life.

I don’t remember what the book was called. She looked very happy. Her story started with a seemingly wonderful life where discontentment was the star of the show. So, she picked up her family, sold all of her worldly possessions and moved to another continent in search of the wonder that she was craving.

It didn’t work.

She admitted it to millions of people on morning television. She arrived to somewhere new and there she was, as an old friend of mine used to say, “wherever you go, there you are.” And then, in the quiet of her morning coffee, she discovered a new path, perhaps a cure for her discontentment and she began a ritual of morning affirmations.

She became a new person in a moment of seeing that she could, in her own thoughts, in her own consciousness find a new experience of life.

The TV anchors didn’t quite buy it though. They could see a deeper truth. That we all live in the feeling of our individual thinking. That affirmations over coffee don’t work for everyone. Drink decaf she said when asked what about those who get jittery from coffee. “I don’t like the feeling of telling myself I am wonderful”, said others. Practice she said…

She was on to something and yet she wasn’t.

Would you like to see the truth? Take a look deeper. Another step into the space before the affirmations, before the content of thought, the formless space before the form where all potential is created. Where all possibility lives.

And from there, from the space of no thought, from the space before thought, you will find the seeds to create your own experience and you may begin to see the nature of thought itself and the role it plays in creating our individual experiences.

This is what happened to the beautiful woman who came to my tv screen this morning to promote her own cure. Off stage, before we met her with her perfect solution that works perfectly just for her. I know this because it is true for everyone, for all of us, it is the spiritual truth behind creation.

She got quiet. Her thinking settled and she found the space before thought, the space from which creation emerges. From this space she engineered her own solution. That is the gift, the gift of creativity that was given to all of us and is available at any time, all of the time.

Affirmations may work for you, they may not. But don’t be fooled into thinking that they are your solution just because they were hers.

When you see the principle of Thought at work, consciousness is born, and it can only lead you to the source of wisdom itself.

You were made from perfection, working perfectly as you are. And when you find that space the seeds of creation are yours.



Deborah Baron, I Coach Emerging Leaders
Less Stress More Success

I coach and mentor young professionals and emerging leaders to find their confidence and competence so they can step into their full potential.