If a picture is worth a thousand words, a video must be worth…? Suffice to say, video is pretty powerful stuff. We all learn and process information in our own way. Visual, auditory and kinesthetic (when instrument is in hand) learning all takes place and are recognized in a good musical instrument video tutorial. Second only to the live lesson, video is a fantastic way to explain a musical idea and motivate a student to practice. There’s nothing like seeing your instructor on the screen, speaking directly to you about your musical journey.
5 Tips on creating a video in LessonMate
A 2014 study by Adweek found the average length of the top 50 Youtube videos was 2 min. and 54 sec. Wistia — a video hosting company — reported that avideo of 4–5 minutes, fewer than 60% of your viewers will still be with you–against 75% for a 1–2 minute video.
- Don’t get caught up in a production. Make the video short and succinct- ideally 1–3 min max. If you need to create multiple videos go ahead, but if they’re longer than 2 minutes, they will not be watched.
- Stick to one idea, one concept per video. Don’t turn the camera on and just leave it running.
- Experiment with angles. With a laptop, use an external webcam. This will give you more shot flexibility. Tablets and smartphones can be placed on music stands with the camera front facing. They can also be placed on top of a piano, screen up, camera facing down, to get a great shot of the keyboard.
- Turn the camera on the student. Nothing will make students want to log onto their LessonMate page more than the prospect of seeing themselves performing on camera. It’s something they can share with friends and family later and in six months, everyone can look back and see how much progress has been made. “Played it great? LessonMate!” — One of our users has this hanging in his studio’s lobby.
- Multiple videos for makeup lessons. We recommend that if you are using LessonMate for makeups, your instructors should absolutely include a video in the makeup lesson. Remember, one idea or concept per video. This means makeup lessons usually have multiple short videos. This adds so much value to the lesson which is essential when it’s a makeup. For more information watch out for new blog dedicated to Makeup Lessons!
Step into the future and make lessons lasting and fun. Make a video!