How Pepsodent Became A Household Name

With the psychology of habit formation, Claude C. Hopkins marketed Pepsodent to us.

Photo by National Cancer Institute on Unsplash

Why do you use a product? Is it because it is beneficial or enhances your life. Charles Duhigg, in his book The Power Of Habits, paints a different picture.

He points out that we use a particular company’s product because of the Cue —…

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