The Generational Journey of Pepsi-Cola

Can a 125-year-old soft drink remain relevant?

Barry Silverstein
Lessons from History
6 min readMay 9

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New Pepsi logo on truck fleet. The logo will be introduced in North America in the fall of 2023 and rolled out globally in 2024, according to PepsiCo. Source: PepsiCo Beverages North America

Two of the world’s most iconic brands were born in late 1800s America, both of them soft drinks.

In 1886 at Jacobs’ Pharmacy in downtown Atlanta, Georgia, Dr. John Pemberton served up the first glass of “Coca-Cola.” In 1893, Caleb Bradham concocted “Brad’s Drink” and offered it at his pharmacy…

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Barry Silverstein
Lessons from History

Author, blogger and retired marketing pro. I like to write about brands, products and people of the past. Please visit my website: www.barrysilverstein.com