The First Career Imploding Tweet — And The Path to Redemption

How Justine Sacco destroyed her career in one tweet.

Editorial rights purchased via iStock Photos

It was a spectacular lack of self-awareness.

It was December 20th, 2013. Justine Sacco was sitting at JFK airport waiting to board her plane. She was headed home to South Africa to see her family.




Lessons from History is a platform for writers who share ideas and inspirational stories from world history. The objective is to promote history on Medium and demonstrate the value of historical writing.

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Sean Kernan

Sean Kernan

Quality over quantity. That guy from Quora. Writing out of Tampa, Florida.

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