Why a 117-Year-Old Company is Still GR-R-REAT!
The Kellogg Company now makes more profit from snack foods than from cereal
Published in
7 min readMar 20
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Since 1952, iconic cartoon mascot Tony the Tiger has been proclaiming that Kellogg’s Frosted Flakes are “GR-R-REAT!” Millions of baby boomer kids back then — and plenty of kids today — recognize the inimitable Tony and love the sugary crunch of the cereal he…
