6 Tech and Business Media To Pitch Your Story Right Now
There are no magical pills in spreading awareness about your startup, especially when it comes to negotiations with business and tech outlets. However, the process may be significantly simplified by referring to editorial guidelines. Here are some cool sources to start building you media relations strategy.
TechCrunch
Eric Eldon and Walter Thompson published an explanatory article on how to chose the right topic for the TC guest articles. Read it carefully and then submit your ideas to guestcolumns@techcrunch.com.
Sifted
An article How to pitch to Sifted is a very precise guide to what sectors the Sifted journalists cover, what kind of stories they write and who on the team to pitch ideas to. Pay attention to the details, and please don’t send your pitches to irrelevant reporters.
Wired
A truly helpful guideline that comprises recommendations on the piece’s structure and proper pitching. Suitable for opinion articles that convey a strong author’s viewpoint.
Inc
Pitching form that fully reveals the requirements of the editorial. Save yourself the struggle and upload the shorter text sample of 300–400 words, but be creative yet consistent with the headlines you submit.
VentureBeat
One of the most thorough guidelines out there so far. Everything about how to choose the right topic, article design and pitching strategy.
The Verge
The longread claims that reporters are usually look for the stories that break new ground and give readers a unique perspective on tech that shapes our world. One can also use a plain submission form.
Aside from the guidelines, don’t ignore the basic principles of pitching: select several keywords from your piece, then browse the outlet to see if they’ve published something similar recently and who exactly did it. Contact writers who are interested in your topic and never center your company’s services/products as an ultimate solution in an overly promotional way.
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