AI Tools for Business: How AI Can Help Your Business Grow

Anton Shardin
Leta Capital
Published in
9 min readFeb 8, 2023
Best AI tools for business

Last few months, ChatGPT has been the most discussed subject in the internet and AI world. Soon after the ChatGPT launch, many people started thinking about how AI could help them with anything. Since then I have seen tons of threads on Twitter dedicated to this topic. I decided to accumulate the best AI tools and use cases you can start using right away!

Are you building an AI tool? We are investing in early-stage revenue-generating software startups across the world and would love to hear from you! You can reach us at info@leta.vc or fill in the form here.

AI tools list

AI Marketing Automation:

Text AI tools

Copy.ai

CopyAI is an AI-based copywriting tool that generates top-notch content for your business needs. Quickly produce optimized blogs, social media posts, eye-catching ads, and marketing materials with just a few clicks. This efficient AI tool saves you time and helps you concentrate on your big-picture objectives. Templates available through the software include:

  • Follow up emails
  • Cold emails
  • Real estate listings
  • Thank you notes
  • Marketing plans
  • Business plans
  • Resignation letters
  • Reference letters
  • Job descriptions
  • Cover letters

Jasper.ai

The creators of Jasper, the popular AI-powered copywriting platform, faced a setback when Marvel sent them a cease-and-desist letter after Jasper had gained over 350,000 users. The AI was originally named Jarvis, a nod to Tony Stark’s (Iron Man) virtual assistant. Jasper was then rebranded.

Despite initial skepticism, Jasper has proven to be a competent copywriter, able to produce texts in various tones and styles on any topic. Its makers claim it has “read” 10% of the internet.

While Jasper’s natural language processing can create impressive early drafts, human intervention is still necessary to refine the flow of the copy. Jasper’s dashboard is user-friendly and affordable, making the content creation process faster. With over 5,000 positive product reviews, Jasper may not make you Dostoevsky, but it will help keep your SEO page scores up.

Surfer SEO

Surfer SEO is an optimization tool for content creation aimed at boosting search engine rankings. While you write, Surfer evaluates and grades your content based on factors such as keyword density, readability, length, header usage, and more.

To use Surfer SEO, select your domain, niche, and target audience, and the system will provide actionable insights, including top-ranking keywords, content outline suggestions, and image density recommendations. You can either work directly within Surfer SEO’s built-in text editor or paste your content for analysis. As you make changes, you can see the SEO improvements in real time.

Surfer SEO integrates with other content marketing platforms like Jasper, WordPress, Google Docs, and more. It promises to drive your organic growth on Google search and boasts satisfied clients like FedEx, Shopify, Quantas, and Viacom.

Audio/Video AI Tools

Synthesia

Synthesia is an AI video generator that utilizes advanced NLP and machine learning algorithms to create professional-grade videos from text in over 50 languages without the need for actors, cameras, or microphones.

This tool is perfect for small businesses looking for a cost-effective solution for generating large amounts of content, as well as for individuals seeking to create personal videos.

Gliacloud

Thanks to Gliacloud, creating videos is now a breeze. This AI video generator helps you easily showcase your content in video form.

Powered by AI technology, Gliacloud automatically generates video content from your preferred source, saving you time and effort.

Pictory

Pictory is an AI video generation tool that generates short, impactful videos from your long-form text or video content. With Pictory, you can upload your script and the AI will scan through royalty-free images and videos to match it. The result is a branded video that effectively conveys your message without needing technical skills or software downloads. Ideal for marketers and content creators looking to create engaging content with ease and cost-effectiveness.

Digital advertising AI tools

Albert.ai

Advertising used to be a guessing game, but not anymore, with the advent of AI. Albert personalizes and optimizes ad content on a large scale across various platforms, including Facebook, YouTube, Google Ads, Bing and others. Albert refers to its approach as “data-powered creativity,” with the aim of freeing up human creativity to create campaigns that resonate with people.

Albert.ai acts as a test lab for refining campaigns to maximize untapped channel opportunities, overlooked demographics, and new markets. This leads to more relevant campaigns and less waste.

Companies such as Crabtree & Evelyn, Telenor, and Harley Davidson have adopted Albert, resulting in impressive outcomes. Harley Davidson, for instance, experienced a five-fold increase in website traffic and a massive 2,930% increase in leads per month.

Sales AI tools

Poised

Enhance your public speaking abilities with Poised. It’ll enhance your voice quality to sound confident and assertive, making you a more compelling speaker.

Audio recordings are an asset, as they provide an opportunity to evaluate and improve certain phrases or sentences. The videos highlight the impact of body language on delivery and how to improve it. Poised will make you a more effective speaker, both in formal presentations and informal settings.

Gong.io

Gong.io is a sales-focused video conferencing app that streamlines your sales process with features like call recording, email sending, follow-up management, and more. Unlike other video conferencing tools, Gong.io uses AI to enhance your sales performance. With AI-powered insights on top-performer tactics, you’ll eliminate stumbles in sales calls and confidently handle objections.

Gong.io comes with a range of features to make sure your sales team is firing on all cylinders. Some of the key features include:

  • Automated call recording and transcription
  • Records of your calls and follow-ups

AI-driven insights and analytics get an in-depth look at how your team is performing, so you can identify areas for improvement

Reply.io AI Sales Email Assistant

Creating repetitive email responses can be a tedious task, but Reply.io’s AI Sales Email Assistant streamlines this process. It offers various features, including “sales engagement platform,” to make email marketing campaigns more efficient.

Despite the low conversion rate of 1.22%, email marketing can generate a significant number of promising leads when scaled. By using Reply.io’s AI-powered email assistant, this process can be fully automated for optimal results.

Reply.io automates the process of building cold email drip campaigns across multiple channels. With its AI-powered response scoring, it helps identify leads with potential. Additionally, it offers a range of CRM integrations and predictive analytics tools to track the progress of your campaigns.

AI Automation routine

Zapier

Zapier is the ultimate tool for integrating tech stacks and processes. It enables you to establish connections and automate tasks between thousands of systems, increasing productivity, reducing costs and saving time. With Zapier, you can design custom workflows that link events in one system to automated tasks in multiple others, ensuring relevant data is always captured.

Building these automations is easy, even without coding knowledge, thanks to the numerous templates available. Zapier refers to these automations as “zaps,” and currently offers over 3,000 integrations. Additionally, you can create conditional workflows based on specific criteria.

The AI behind Zapier operates with lightning speed, executing processes triggered by signals, surpassing any human team’s efficiency. Users praise Zapier for the significant time savings it provides. The platform also offers comprehensive support, including a blog, webinars, an online no-code community, and Zapier University for training.

WorkFusion

WorkFusion is an intelligent automation cloud platform for the enterprise. It finds processes to be automated and automates them with intelligent bots and analytics. This all-in-one RPA platform can automate multiple functions within an enterprise. Pre-trained bots can easily be used to deploy hyper-automation solutions to the production environment. Document Intelligence can be used to extract deep insights and help in making well-informed decisions. Analytics, discovery and automation orchestration help to achieve efficiency and business agility.

Read more about Process Automation companies by following the link below:

Chatbots AI

Chatfuel — The AI-powered Chatbot

Chatfuel enables you to streamline your Facebook communication with a smart bot. No coding expertise is required to handle queries 24/7, automate customer inquiries or transfer warm leads to sales representatives.

This widely-used platform supports around half of all Facebook chatbots, boosting sales and addressing consumer concerns for businesses of all sizes.

ChatBot — Streamlining Customer Interactions

ChatBot provides versatile chatbots to automate crucial tasks. With a single click, it integrates with a wide range of tools and platforms, optimizing customer interactions. ChatBot designs responses that drive engagement, showcasing a business’s brand, products, and services through a blend of text, graphics, short replies, buttons, and other elements.

ManyChat — AI-Enabled Conversational Technology for eCommerce

ManyChat leverages conversational AI technology to automate communication across text messaging, Facebook Messenger, and Instagram for eCommerce companies. Customers receive discount coupons, booking confirmations, promotional messages, and other information from administrators via email and text messaging.

Let’s have a look at some benefits of using AI tools in your business

Increase Revenues: AI can aid sales teams by automatically generating leads, prospects, and recommendations for upsells and cross-sells. It enhances financial planning and forecasting through insights into customer behavior and market trends, enabling more informed investment decisions.

Scaling Business Successfully: AI facilitates business scalability by automating processes, freeing up resources for more crucial activities, and offering data-driven recommendations for better decision-making.

Minimizing Human Errors: AI reduces the possibility of human error through predictive analytics and suggestions. Its machine-learning algorithms can detect and recommend alternative actions to prevent common mistakes, while also automating tasks prone to error, such as data entry.

Efficient Management: AI improves business management by providing accurate, up-to-date information on customers, competitors, and market trends, and streamlining operations through data-driven insights and decision-making.

Cutting Costs: AI can contribute to cost-saving efforts through automation, reducing labor costs. The extent of the savings remains a topic of debate, with some experts estimating billions of dollars in savings, while others believe the impact is smaller. Nevertheless, AI offers cost-saving opportunities for businesses.

Bonuses regarding ChatGPT

10 ways you can use ChatGPT to take your business to the next level:

Here are 13 techniques to get massively ahead in 2023 by using Chat GPT:

You can make ChatGPT your personal Assitant:

Are you building an AI tool? We are investing in early-stage revenue-generating software startups across the world and would love to hear from you! You can reach us at info@leta.vc or fill in the form here.

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Anton Shardin
Leta Capital

Senior Analyst at Leta Capital — Seed/Series A investor in tech companies. You can reach me on ashardin at leta.vc, https://www.linkedin.com/in/antonshardin/