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Leveraging AI for Efficient Community Mind Mapping (and AE!) in Journalism

Yes, we can use Artificial Intelligence to create more Actual Experiences and expand our outreach, whether local, national or global

Sebastián Auyanet
Let's Gather
Published in
6 min readMar 12, 2024

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In the evolving landscape of journalism, community mind mapping has emerged as a vital tool for building audiences and enhancing the relevance and impact of journalistic content. My extensive experience working with various media outlets has consistently highlighted a common challenge: the time-intensive nature of developing comprehensive community mind maps. However, the advent of artificial intelligence (AI), particularly tools like Chat-GPT and its embedded Whimsical plugin, has revolutionized this process for me, offering efficiency and depth previously unattainable and allowing me to help colleagues navigate into a more conversational and close way to either reach communities during a listening process, finding allies to collaborate on stories or distribution efforts, or finding new clients for a branded content shop.

Because of my role at NowThis, my job is to work with AI-oriented solutions around translations and automatic dubbing, chatbots that work as talkative style guides for the benefit of workflows, and copy editing assistance. But this might be the best use I’ve…

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Sebastián Auyanet
Let's Gather

Journopublisher en NowThisNews, media consultant. Ocassional professor. MA in Engagement Journalism. Obsessed with bringing people closer to journalism.