Heeeeyyyyuuhhh!! You made it! Look, I don’t take it for granted that you stopped by the site to visit . Like, AT. ALL. I’m Lizette Gabrielle your personal Visual Brand Design Strategist. I can’t wait to let you in on all the insight I’ve gained throughout my 10+ year career as a graphic designer. The T.G.I.B. blog and newsletter are my two favorite “rooms” in the Level Creative “house” where I can get personal with you and share my big successes and fails and how visual branding has fueled that journey, as well as how it can help your business. Think about your favorite cousin-friend that’s always traveling and has plenty of stories to tell. Well, that’s me. Honey, I travel these graphic design streets and I’ve seen a thing or two. So, I got you :) One thing I can tell you is that there are many many many frauds out there that you need to look out for. You know them… Those OTHER cousins and friends who know a little bit about photoshop and can hook up a logo on the low. Right. I’m NEVER one to knock a side-hustle, but when that hustle impairs the vision of a well meaning businessperson and impedes upon the effectiveness of their visual branding, consequently wasting them time, money, effort and potential customers? Well, I HAVE to speak up and say SOMETHING! There are so many designers in the marketplace who respond at the beck and call of whomever has the deepest pockets and have no intention of developing effective visual branding that works. It’s just about whatever the customer wants. Now don’t get me wrong, I’m ALL about customer service. However, comma, my job is to guide you to make the right branding decisions now so that you can effectively attract your core audience later. Let’s face it. You have a vision to help others through your business. So, it’s no longer just about you. (< — We’ll talk about this one later. I digress, for now)
Chances are you stopped by because of one of the following reasons:
You are a new business and know you need branding
You need to up the ante on your branding (re-brand)
You simply want to understand what the heck it means to be branded and the benefits that come with it
You love graphic design like I do
You really like my picture and think I’m cute (Heeeey)
OR Insert your reason here — _______________________
(I think that about covers it)
Whatever the reason you came, you’re here. And let me assure you that you’re in the perfect place to LEVEL UP your visual branding and control your narrative of how people view and interact with your business. I mean, you and I already KNOW you have a great idea, product or service. The idea is to attract the eyes that have yet to see and ears that have yet to hear about all of your greatness. One of the most effective ways to do this? Visual branding. I’m sure you hear all the time about how you need a banging logo and business cards so you can get business and live happily ever after. LIES. (pause) FAIRYTALES (pause) and FALLACIES (let it marinate….and shout out to kidfury) No one sees a logo and says “I MUST HAVE THIS PRODUCT / SERVICE). But guess what the logo DOES do? It helps spark interest and reel them in to see and hear more. But picture this. Imagine if your logo wasn’t the first time someone encountered your business. *shutters* I could name plenty of ways that someone could discover your business, and not all of them have to do with visual branding. This proves the point that it’s not about JUST the logo. Your logo is a very important part of the picture, but it’s not the entire picture. The days of just getting a cute logo that has nothing to do with your endgame (which is attracting people to part ways with their cold hard cash) are gone. There are so many people out here doing the same thing, the perfect provocation for you to elevate your positioning in the marketplace by standing out. HOW, you ask? Being intentional about creating a visual branding strategy to help you WIN! (Insert stat here) Don’t you wanna be in the big leagues? Of course you do. But first. This is not some hair brained Get Rich Quick! scheme that requires little to no effort on your part. Visual branding requires ALL the effort! This is just ONE of the elements of your business that you will need to master in order to create the well-oiled machine that is your business. Let’s get it. Stop back by every 4th Thursday of the month to catch up with me. Thanks again for visiting….aaaaaand I’m out!
