Digital Leadership Is About Guiding Organizations Through Evolving Digital Landscapes

What is Digital Leadership, and ways we can break the wall of misunderstanding between business and technology.

Phil Araujo - The Product Hero
Level Up, Build, Deliver

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Photo by fabio on Unsplash

In 2021, digital transformation spending reached 1.59 trillion $. By 2026, it is expected to reach 3.4 trillion.

Companies are pressured to change based on the broader context and global events.

As one of my articles said, we don’t evolve in a vacuum but as part of an ecosystem. What is happening in this ecosystem directly impacts our daily work.

The tech department is one of the departments feeling the pressure. Product managers, business analysts, engineers and data scientists are at the centre of those transformations and feel the heat.

However, we see the same pattern and challenges faced since IT departments exist. The tech and product teams are still seen as the team in a basement aside from the organization.

It feels like we are in the TV show the IT crowd.

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Phil Araujo - The Product Hero
Level Up, Build, Deliver

10+ yrs of expertise into lifestyle wins to empower people from Zero to Hero | 600+ taught successful products philosophy| Real, no fluff! social.philaraujo.com