Why “Buzz-Words” Are Common In Titles — Don’t Fall For It

The Truth Behind “Buzz-Words” In Titles

Cam Roze
Level Up
Published in
4 min readMar 22, 2024

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Buzz-Words, they fill all kinds of aspects in writing and marketing in an overall manner. We always have a way of absorbing information, yet buzz-words are a sure way to show us they want us to stay on the topic of their chosen product or service. Many people, in the writing industry, will use buzz-words to amplify the message they wish to convey in order to help portray the information or make a sale.

Photo by Nik on Unsplash

What Is A Buzz-Word?

Without relating the direct translation immediately I want to inform you often times that a buzz word is usually a bit of jargon which holds a bit of a trend with it. When I pull the full definition, it comes as follows:

a word or phrase, often an item of jargon, that is fashionable at a particular time or in a particular context:

“the latest buzzword in international travel is “ecotourism””

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