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Archive of stories published by Genuinely Engage
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Lexer
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Genuinely Engage
Dec 9, 2019
Loyalty is Lucrative: A Practical Guide to Driving the Second Sale
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55
Lexer
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Genuinely Engage
Feb 26, 2020
Where Does Your Business Fall On the Customer Analytics Maturity Curve?
Where does your business stand…
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20
Lexer
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Genuinely Engage
Aug 15, 2019
4 Steps to Acquiring High-Value Customers
Not all customers can be kings. Some make many high-value…
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30
Lexer
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Genuinely Engage
Jun 13, 2019
6 Ways to Save Money Using Advanced Audience Targeting
Advertising is both an art and a science.
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3
Lexer
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Genuinely Engage
Jan 6, 2020
The Retail Survival Guide: Moving From Channel-Led to Customer-Centric
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2
Lexer
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Genuinely Engage
Jan 17, 2020
Customers, Not Cookies: Avoid Ad Fraud with People-Based Targeting
Cookie-based targeting could cause…
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16
Lexer
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Genuinely Engage
Sep 25, 2019
The Marketer’s Guide to Evaluating Customer Analytics Software
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About
Genuinely Engage
Genuinely Engage is a Lexer publication. We’re on a mission to help retailers drive profitable growth by delivering their customers the experiences they deserve.
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Retail
Data
Customer Experience
Analytics
Marketing Technology
Security
Marketing
Customer Experience
Data
Advertising
Editors
Lexer
David Chinn
Writers
Aaron Wallis
Lexer