LexisNexis ‘A Journey Through Innovation’ Event - Design Team Highlights

At LexisNexis we know that building great products needs the whole company to be involved, UX isn’t just in the hands of the designers, it’s a culture. This is why our design team love to hold workshops and design sharing events, we want the company talk, think, and care about UX.

On Oct. 22nd LexisNexis Shanghai held ‘A journey through innovation’ event, every team setup a booth to share knowledge of what they are doing to other teams. For the design team, we demonstrated how to do design by using the 4D framework: discover, define, design, and deliver. As participants gathered around, the team began the presentation by introducing the concept, and demonstrated how it is used in real design projects.

To really get the hang of it, we played a game to let them participants experience what it is like as a designer.

The first challenge is to map out the user journey, which covers ‘discover’ and ‘define’ stages in the design process. We’ve designed three persona, each of them represents a typical user using our products. Participants have to draw from a hat picking a random persona, study their character traits, and match it to their user journey showed on the white board.

Then comes the fun part. Our product’s major user are lawyers, as lawyers charges for time when providing professional service, how to measure the time provided is important. So for this challenge, we asked participants to design a timer interface. Adding a little spice to the story, as different lawyers have different characteristics, we encouraged the participants to design the timer that fits user traits according to the persona they drew from the hat.

We prepared a lot of materials to let the creativity unleash. Participants had a lot of fun hand-crafting creative idea, many out-of-the-box solution came up. Some awesome designs that came up includes a sand-timer prototype made for elderly lawyers, which extends beyond digital interface, and also a two-sided timer that face the lawyer on one side and the client on the other.

When finished, participants shared their reasons behind the design.

The interesting thing is though many of the participant are developers, through this process when demonstrating their designs they didn’t just came up with a technical solution, but talked about character traits, persona, user journey, and use cases.

It was an energizing, rewarding experience for participants and for the design team as well.

Designers work with the team, and it’s good for the team to know how designers do design. This event is a great opportunity to talk about our process, and we want it to be fun, we want people to get involved.

What do you want to learn when attending design workshops? Please leave a comment to share your experience, we are always happy hear your thoughts and talk about design. And if you like what we are doing remember to give us some claps!