10 Killer Stats on Customer Experience

The team here at LHBS are researching daily. Here’s a selection of the stats that made us stop and pay attention.


1. We think of Gen Z as being the tech-savvy-do-everything-online people, but actually…

2. But this isn’t to say the growing tech industry isn’t affecting us…

… it’s becoming all about the experience!

3. We feel we are increasingly materialistic, but…

4. Although they need to deliver a great experience from start to finish, because…

More specifically, not understanding the customers’ needs.

5. We can even see a change in how we approach problems…

(and feel great when they do!)

6. Same with personalization — we just love to put our stamp on things…

This included visiting the site much more often, staying longer on the site and generally being a loyal customer.

7. When it comes to breaking through the competition, it’s getting tougher…

8. And keeping hold of customers is harder still…

9. We’ve all heard of the storytelling trend in marketing, but surprisingly…

10. Now this may not be too surprising, but…

45% of 12–16 year olds have Facebook, 59% have twitter, 76% have Instagram and 77% have snapchat.


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