Weekly Inspiration & Reading List Update 1647
We curated some interesting signs of emerging customer expectations and useful reads in the area of business development, brand building and customer experience.
Inspiration:
Innovation requires continuous discovery and inspiration. Our Signs of the Week are a collection of interesting signs we have recently added to our Inspiration-Hub:
Case Study:
Airbnb: Capturing Every Step of Your Travel
Explore our latest Case Study and get inspired on how to deliver a seamless customer experience and innovate on Customer Value Proposition. Airbnb promises access to unique travel experiences and world-class customer service and experience and it is being manifested through all activities: core product innovation, added-value services, shopping experience and communication. Read more
Favourite Reads:
Business Development
- How to rebuild the Fortune 1000 for an uncertain world. Explore article
- What artificial intelligence can and can’t do at the moment? Explore article
- What will happen in marketing in 2017 according to CEOs and CMOs? Explore article
- Why crossing the chasm is still relevant? Explore article
Brand Building
- Why publishing gets more relevant in marketing. Explore article
- Digital branding. ‘About Us’ says a lot about you. Explore article
- Why the Macy’s Thanksgiving Day Parade Is a dream for brands. Explore article
Customer Experience
- Where is social media heading? Explore article
If you want to understand emerging customer needs and shape your business model, brand strategy and customer experience to unlock future growth, please get in touch with us.
