Do we need to build the party identity/brand? Yes
Do we need to be bolder? Yes
Do we need more chapters and candidates to build out ground game? Yes
To be fair we have grown in many of these areas, but we need to keep doing so.
What I take away from this elections and the three runs I’ve made personally is the following.
- People vote out of loyalty, fear and hope and rarely out of ideology. I absolutely detest fear but I think we can do better on the other 2.
- You do need to be different, we do need to make the Libertarian brand distinct and disruptive, although this can be done without negativity and disruption doesn’t have to mean offensive. (This is a line I’m still trying figure out). People do need to feel that there is a tangibly different path that other parties don’t offer.
- The brand needs to be visible, we can’t control our media coverage but we can be out there in the community holding events that are FUN to build positive associations with the party and it’s boldest ideas regarding the things most people care about (education, healthcare, economy, sense of security)
- We need to take our ideas seriously but not take ourselves too seriously, I see many times people get turned off not by the candidate but by the supporters. This is minor as the greater issue is people even knowing that the candidate or party exists.
- Many people even at top of the ballot didn’t vote for the candidate but for the party, this is why community and membership building is key. We need to grow the base of people who believe in the party and what it represents and this can take a long time but like anything there are compound returns and as we grow we’ll grow faster. We ARE growing.