More stats show how the mobile web dominates in the developing world

Some take-outs from Mary Meeker’s giant trends report


Mary Meeker came out with her giant annual Internet trends presentation today, by now you can find copies and commentary dotted around the web.

Among the dozens of take-aways and stats, here are a few that caught my eye:

1 — The mobile web dominates in the developing world

Mobile Internet usage now accounts for 25% of global web traffic. However, when you look at Africa (38%) and Asia (37%) over a third of Internet use is mobile based.

A later slide talked about screen time broken down between smartphones, tablets, PCs and TVs in a range of countries. Here are five developing countries by way of example in minutes of screen time a day:

Indonesia — Smartphones 181 minutes, TV 132 minutes
China — Smartphones 170 minutes, TV 89 minutes
Brazil — Smartphones 149 minutes, TV 113 minutes
Nigeria — Smartphones 193 minutes, TV 131 minutes
Saudi Arabia — Smartphones 189 minutes, TV 102 minutes

And here are the US and US

USA — Smartphones 151 minutes, TV 147 minutes
UK — Smartphones 111 minutes, TV 148 minutes (the UK is the only country where TV time leads)

However, only 30% of global mobile phones are currently smartphones pointing to huge growth potential in developing countries.

2 — The visual web rules

As plenty of other studies have shown, social media communication is now largely visual. 1.8 billion photos are shared every day, but most of these don’t now appear on Facebook.


Instead, real time messaging services such as Snapchat and Whatsapp dominate.

Related to that, messaging services have in fact netted over 1 billion users in five years. Yammer founder David Sacks calls the trend, “the ascendancy of the phone book over the friend graph”

3 — Services such as Tinder have ‘re-imagined’ how people meet

Perhaps this only caught my eye because I’m far outside the Tinder demographic both in age and lifestyle. However, one of Meeker’s slides contains the stat that the dating app Tinder now gets 800 million ’swipes’ a day.

Re:code in fact talked about Tinder’s use of virtual playing cards back in March, noting that the card (also used in apps like Jelly) is a huge improvement on the “dominant format for online content for the past eight years — the feed or the stream.”

You can see Mary Meeker’s full presentation, all 165 slides of it, here.