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Jamie Catherine BarnettThe B2B CMO’s essential playbook for building a strategic marketing planHere’s your step-by-step checklist for building a credible plan, complete with foundational analyses, models, and get-started templates.Jul 26Jul 26
Kage SpatzinAuthority MagazinePatrick Buchanan of Lulus: 5 Non-Intuitive Marketing Lessons from the TopBusiness Strategy Series, Hosted by Kage Spatz3d ago3d ago
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Y2S ConsultingEquipping Your Marketing Team with Generative AI Skills: A CMO’s GuideIs your marketing team ready to harness the full potential of generative AI? As a CMO, you’re aware of the transformative power of AI tools…5h ago
Josh BuchholtzinSlalom BusinessNew CMO Strategy: How to Survive (and Thrive)Four moves to drive value quickly in your first 100 days as CMOJan 171
Jamie Catherine BarnettThe B2B CMO’s essential playbook for building a strategic marketing planHere’s your step-by-step checklist for building a credible plan, complete with foundational analyses, models, and get-started templates.Jul 26
Kage SpatzinAuthority MagazinePatrick Buchanan of Lulus: 5 Non-Intuitive Marketing Lessons from the TopBusiness Strategy Series, Hosted by Kage Spatz3d ago
Jamie Catherine BarnettHow to present messaging to a group of people (while also preserving your sanity)11 must-dos for presenting core messaging painlessly to your company’s executives and boardJul 182
Frank StrongB2B SaaS: you can be profitable, or you can scale, but you cannot do both at the same timeResearch shows new customer acquisition rates are falling in SaaS even as tech companies slash marketing to make a margin; high-growth tech…6d ago
Jester X know.hausThe Myth-Free Marketer: Strategies for Real GrowthHi, we are Jan and Ben, founders of marketing consultancies know.haus and Jester respectively. We believe we are skilled at marketing, so…Jul 21
Kage SpatzinAuthority MagazineJohn Mast of Expedia Cruises: 5 Non-Intuitive Marketing Lessons from the TopSyndicated Business Strategy Series, Hosted by Kage Spatz6d ago