Conversations #ForABetterWorld: The Enduring Journey of Irfan Amali, Co-founder of PeaceGeneration Indonesia

William Gondokusumo
Life at Campaign #ForABetterWorld
3 min readOct 12, 2023

As Indonesia approaches the pivotal 2024 presidential elections, societal bonds are tested. Polarisation, often heightened during political events, threatens the nation’s harmony. In this delicate time, PeaceGeneration Indonesia (PeaceGen), under Irfan Amali’s leadership, is paving the way towards a more united and understanding society.

Irfan Amali: From One Generation to the Next

It’s a startling reality: According to a LSI survey, 85% of Indonesians don’t actively engage with those of different faiths despite geographical closeness, creating rifts that could be exacerbated in politically charged moments.

But how can we bridge these divides and foster understanding? How can organizations, companies, and individuals catalyze societal harmony? Through collaborative efforts of PeaceGen and Campaign’s #Friendship4Peace, we discover hope.

17 Years of PeaceGen: The Secrets to Endurance and Growth

Reflecting on an impressive 17-year journey, Irfan credits PeaceGen’s resilience and growth to three distinct strategies:

  1. A Clear and Simple Formula: PeaceGen’s unique hallmark stems from its ’12 foundational peace values.’ This simple yet profound formula lays the groundwork for their peace education efforts.
  2. Adaptive Contextualization: The essence of these 12 values remains consistent, but they have been adapted to resonate with various cultures, religions, and contexts. From versions tailored for different religious groups to contextualizations addressing violent extremism or school bullying, PeaceGen’s strategies are both versatile and relevant.
  3. Innovative Delivery: Whether through board games, online gaming, virtual reality, or communication strategies like those of Campaign, PeaceGen continuously explores new and engaging avenues for its message.

Amplifying Reach: The Campaign Collaboration

Historically, PeaceGen operated mainly on the ground, with the inherent limitations of physical outreach. However, in today’s digital age, Mas Irfan recognized the potential of the virtual world to amplify their efforts exponentially. “Campaign has a strength we lacked — the ability to leverage the digital ecosystem, making our localized efforts resonate on a grander scale.”

Tangible Impact: #Friendship4Peace

With previous initiatives limited by resources, PeaceGen’s collaboration with Campaign aims to expand its reach. Through Campaign’s engaging platform, PeaceGen aspires to transition from an initiator to an enabler, empowering communities across regions to become implementers. “We’re optimistic about engaging 100 communities in our peace message, and from them, we anticipate discovering 17 dedicated communities to implement our on-ground strategies.”

Support the #Friendship4Peace campaign:

In the run-up to 2024, the urgency to foster unity has never been more pronounced. PeaceGen and Campaign extend an invitation to potential donors and sponsors who resonate with this vital mission. By supporting #Friendship4Peace, you’re not just funding a project but fueling a movement that seeks to bridge societal divides.

Beyond the intrinsic value of fostering societal harmony, sponsoring the #Friendship4Peace initiative offers tangible benefits for organizations and donors:

  1. Brand Exposure: Aligning with this groundbreaking project amplifies your brand’s reach across diverse communities, enhancing your visibility in offline and digital landscapes.
  2. Inspiring Change: Your involvement not only bridges societal divides but serves as an exemplar, inspiring your customers, employees, and investors.
  3. Strengthen Corporate Responsibility: This partnership underscores your commitment to societal well-being, enriching your brand’s ethos and corporate social responsibility initiatives.

By sponsoring #Friendship4Peace, you’re championing a movement that aspires to unify a nation potentially strained by polarisation while boosting your brand’s positive footprint.

PeaceGeneration Indonesia under Irfan Amali’s leadership

Join us in this deeply meaningful endeavor by visiting our sponsor page to learn more or reaching out directly to have a chat. Let’s craft a future where understanding triumphs, and we all lead by example. Together, let’s act #ForABetterWorld.

--

--

William Gondokusumo
Life at Campaign #ForABetterWorld

Founder of Campaign #ForABetterWorld | Google Play Indonesia's Best App for Good