The Sole Of The Company

Life @ Digital
Life At Digital
Published in
5 min readDec 12, 2017

What keeps our team running?

Whether you’re on the dance floor or in the office, you can tell a lot about a person by looking at their shoes. So that’s what we did.

Even the most serious of professionals like to express their personalities somehow. Often, it’s through their wardrobe. We lured a few of them away from their laptops to see what footwear allows them to freely traverse our open-plan office.

Jolien Margry, Creative Producer

“These shoes make me 3 centimeters taller. Winning.”

So what are we looking at?
Nike Air Max 95.

They are very colorful!
I bought them in Amsterdam at a store called Sneakerdistrict on a whim. My boyfriend really liked them. They’re so ugly they’re cool [totally agree].

And they look quite new.
That’s because they’re just five months old.

Do you keep them happy?
Yes, I don’t wear them to parties (yet).

What happens when you put them on?
I feel a little bit tougher than usual.

How many pairs of shoes do you own?
[After thinking really hard] 25.

Robert Rodger, Data Scientist

“The owner of the vintage store said to me: ‘Your shoes are ugly’.”

What are these called?
Old school Austrian army boots.

When did they conquer your feet?
They’ve been in my possession for about a year, but they’re really old. I bought them at a vintage store in Amsterdam because I needed a new pair.

They look like they get a frequent polish.
I try to polish them every two weeks, but i could be more consistent

How do you feel when you wear them?
I feel like hiking through an alpine forest and yodeling.

How many pairs of shoes do you own?
I own three pairs of shoes [it took a while, so this number was surprising].

Nancy Ferreira, Team Lead Content and Localization

“I’m a serious shoe collector. I simply needed these.”

Now this is a pair of shoes!
They’re Christian Louboutin Pigalles.

What’s the level of elevation?
10 centimeters exactly.

So how did you meet?
Stumbled upon them in May 2017. In London. Love at first fit. Couldn’t let them go.

Do you treat them well?
Yes. I almost never wear them outside.

What happens when you wear them?
I feel very feminine. Isn’t that the reason we buy these shoes?

How big is your shoe collection?
Not big enough.

Birgit Junni, Graphic Designer

“Gay men in particular really love these shoes.”

To quote the great Spandau Ballet: Gold!
They sure are. It’s a pair of Celine lace up Oxfords.

How did you find them?
I saw them on Instagram & immediately jumped on my bike to get them (at Kiki’s Stocksale in Amsterdam).

Any special occasion?
I bought them for myself for my 31st birthday.

Do they get enough TLC?
Yes, but I could give them a bit more attention with shoe polish.

How do you feel when wearing them?
They’re seriously comfortable, so I forget I’m wearing such flashy shoes. People remind me by looking really shocked or commenting on them.

How many shoes do you have?
I have no clue. Let’s keep it at a lot.

Maarten Hazewinkel, Scala Developer

“There might be a pair of sneakers somewhere in my house.”

They look cosy. What are they called?
Black gentlemen shoes from Ecco.

Where did they come from?
I bought them at Scapino about two years ago.

Do you treat them well?
Not really. But I recently polished them.

How do you feel when wearing them?
I feel relaxed.

Do you have any more shoes we can talk about?
Actually, this is the only pair I wear.

Ellen Oude Lashof, Team Lead DMA

“They also had them in Zebra. My daughter liked these better.”

What are these spotted beauties?
Cypres Espadrilles.

How long have you had them for?
About two years.

Where did you buy them?
Bought them in The Hague at a store called Nolten.

How do you feel when wearing them?
I feel very sunny.

Look after them?
To be honest, no.

You look like you own a decent number of shoes
That’s true. I have about 20 pairs.

Johan Stoop, Product Owner TNT.com

“I bought them because they were just too cool.”

Wow, these are hard to overlook. Nice!
They’re Adidas ZX Flux ADV with reflective mesh.

Did they just jump in your lap one day?
I bought them two and a half years ago at a sample sale when I worked there [Adidas].

Do you treat them well?
Reasonably well [they look brand new!]

What happens when you put them on?
I feel flashy.

Any other colors?
Yes. I have 15 pairs. Some of them I never wear.

Want to show your shoes? We’re always on the lookout for Digital talent. Get in touch with us here.

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