Product Experimentation Cycles: 5 Lessons from Crystal Widjaja
In this modern business era, it’s no surprise that innovation is crucial for the development of user-friendly products. What is often talked about less is the need to do this efficiently.
Experimentation enables us to create and refine our products and services by solving unanswered questions about our users quickly.
It also prevents teams from coming up with a potentially fantastic idea, only to have it fall flat in the implementation phase due to lack of testing.
This is why at GO-JEK, experimentation is important. It’s important to verify assumptions around proposed management actions and find efficient ways to understand our customers. It’s also at the core of Crystal Widjaja’s Business Intelligence and Growth team.
On average, Crystal and her team run a new experiment every day to trial features of GO-JEK products. The data and insights collected from this form the basis on which all our services are developed.
In this video, Crystal shares 5 fundamental tips and tricks for running a product experimentation cycle and the role this plays in solving our everyday problems.
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