Wanted: The Norse God of Data to Invent Actionable Insight

Alverta Shani
Life at Gojek
Published in
5 min readMar 28, 2019
The Norse God of Data is unleashing the objective function for Ridge regression power 🔥 🔥 🔥

Captain to the bridge, GOJEK is in need of The Norse God of Data who can rule plenty of Data Science experiments and join the #DataAvengers! Do you think you are a real data scientist? If you think you are, you need to read this page until the end because we’re in DEFCON 1 and we need your help!

But first, you might be wondering about who are the people behind the Data Science team at GOJEK, what we do, what problems we have solved, or even just a simple question: “what does a Data Scientist really do?”

If so, you’re on the right page because we have a lot of awesome things we want to share. Hopefully, by the end of this page, you can grasp the picture of how Data Science will power the future, find out if you have the superpower to be a real Data Scientist and maybe you can discover if you are the right fit to join GOJEK’s #DataAvengers!

What does a Data Scientist EXACTLY do?

Being a data scientist is way more than just collecting data and analyzing it. The job of a Data Scientist is a bit different than the job of those at the Business Intelligence team. The expected outcome from Data Science is an algorithmic model, and the scope that they’re doing is product engineering. Data Scientists focus on building and scaling out data product. So, the engineering component of a Data Science’s task is heavier compared to Business Intelligence.

For those of you who are still wondering what the difference between Data Science and Business Intelligence is, let’s take a look at their workflow ;)

Wait, wait, wait…

But how does a Data Scientist solve the problem that occurs?

Well, it’s more like theoretical solving. Real Data Scientists will explore the mathematical approach that has been made by other scientists out there to solve the same problems that they’re currently facing.

Ok then, what does GOJEK’s Data Science team really do?

GOJEK’s Data Scientists do a lot more than just typing “import xgboost as xgb” all day.

We actually utilize data to be actionable insight that has the power to solve the problems we’re facing. Then, we process the data to optimize the app for our users, drivers, food vendors, masseuses and other 2 million people whose lives depend on our app, daily!

What are the problems that GOJEK’s Data Scientists have solved?

We know it’s such a hassle to coordinate with your drivers to pick you up in a large mall or train station, that’s why we want to help make your life easier! GOJEK’s Data Science team has come up with the Place of Interest (POI) feature that helps drivers directly arrive at that point without having you call or text them.

Read about Fantastic Drivers and How to Find Them

Or you might want to know how we decide which drivers to ‘allocate’ millions of times each day with the huge amount of data that will help optimize our decisions. The answer is simple. Well, sort of… We built the mighty Jaeger, a driver allocation system harnessing Machine Learning and real-time features to optimize multiple business objectives.

Jaeger at your service 😉

Read about How we use Machine Learning to match Drivers & Riders

These are only some of the many problems that we have tackled. We really want to spread our wings to solve other untouched problems, but we realize we can’t do this alone; we need your help!

Are GOJEK’s Data Scientists awesome enough to work with?

They indeed are awesome! Surely, they are the kind of the real Data Scientists who you’d love to work with. Get to know the “village elder” of Data Science in Indonesia, Syafri Bahar; Ardya Dipta whose superpower was programming a driverless car; and Ridlo Nur Rahman, a real robotic geek-turned-real data scientist here.

Why should I join GOJEK’s Data Science team?

This is going to be your playground as a Data Scientist, where you can experiment with all the things you’re passionate about with freedom and flexibility. You’re going to be directly hands-on in solving a problem that matters and your work will actually impact millions of people. In a way, it’s a once in a lifetime opportunity!

Hmm.. that’s cool.

But do all the Data Scientists actually love working at GOJEK?

Don’t listen to us, listen to Gibran Erlangga, Pallavi Shinde, Ishita Mathur, and Peter Richen, here. They are our precious real data scientists, and they’re ready to set their phasers to stun you with #infiniteopportunities they’ve had during their times at GOJEK! However, they can’t fight the bad guy alone, they need fellow superheroes to help them solve any kind of problems that come their way.

What kind of people is GOJEK looking for to be a part of the Data Avengers?

We’re looking for Real Data Scientists who are curious and passionate about data, understand the fundamentals of machine learning, and are really good at problem-solving.

But, how do I know if I’m a REAL Data Scientist?

As a Data Geek, you’re probably wondering if you have the superpower to be a Data Scientist. Ignite that power by taking the “Are you a Real Data Scientist?” quiz.

Congratulations if you finally ignited your Real Data Scientist power!

YAAAS! Python Power is unlocked 😄

For those of you Data Geeks who haven’t successfully ignited the power, maybe you just have to learn more because real heroes aren’t born, they are built and it doesn’t happen overnight.

Sorry guys, the Python is dead here 😢

Read about 3 Levels You Have to Unlock to be a Real Data Scientist to unlock your next-level training. We are all rooting for you to ignite the superpower!

Don’t forget to take the quiz again once you have finished all the steps mentioned above because we definitely want you to be a part of the Data Avengers 😉

Illustrations by Athiyah Alatas and Nur Effendy

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Alverta Shani
Life at Gojek

Telling the untold stories. Passionate about tech & science.