Encouraging Compassion in The Digital Era: A New Way of Giving with TopDonasi
A story on how donations from Tokopedia users impact the lives of many others.
Education has the power to impact the future. It teaches you to think critically and effectively through many important milestones in life by learning through other people’ experiences, teachers and mentors, or textbooks. Through the process of learning, people can master any skills they like and decide what they want to be in the future.
Unfortunately, not everyone has the same “luxury” and equal access to education. In reality, Indonesia still has a high number of uneducated people. According to data from the Indonesian Ministry of Education and Culture in 2017/2018, there were approximately 123,105 students who dropped out of school in Indonesia. Several issues such as financial situation, family, and environment led them to become school dropouts.
Taking this issue seriously, Tokopedia as a technology company aspires to take an action to help people achieve more and have the same opportunity in getting a better education. Implementing what our CEO said that we can only be successful by helping others succeed, Tokopedia is committed to make a bigger impact and help everyone achieve their own successes.
As an attempt to improve the education rate in Indonesia, Tokopedia’s Top Donasi, a donation platform in Tokopedia where users can donate Rp 200 and Rp 500 on each transaction, partnered with Nara Kreatif as a social entrepreneur that focuses on providing education access to the underprivileged.
Yayasan Nara Kreatif was established in June 2012 with the mission of improving education and prosperity of the homeless, orphans, school dropouts, disabled, and many others. To help them get education access, Nara Kreatif provides kejar paket (GED) classes for those who dropped out from school so that they can take equivalent-level national examinations.
Besides formal learning, Nara Kreatif also teaches the children to develop their soft skills and grow their mindset. For example, they teach the children to upcycle paper waste from offices and transform them into handicrafts. After that, they sell the products online so that they can start becoming financially independent. Now, Nara Kreatif has 614 Kejar Paket students and 30 foster children. As per 2017, this foundation has helped 104 students graduated from schools, sent 6 students to college, and helped their students on finding jobs.
Thanks to our users, the collected donations through TopDonasi feature in Tokopedia was significantly increasing. Until the donation cut off period, the total amount of money from the users reached Rp 566.239.100 — a fantastic amount of donation reflecting the generosity of Tokopedia users.
Siti Fauziah, Tokopedia Senior Corporate Communication Lead, said that this feature was designed to help people in need. “Top Donasi 200 and Top Donasi 500 are some of our innovations to help Tokopedia users to do good deeds in a seamless way, and the amount of the donation is increasing every month. We hope that this feature could help many people in need to have better lives and better opportunities as the future of our nation,” said Siti.
On Wednesday, July 10th, 2019, we had a chance to visit and see how happy and talented the students of Nara Kreatif are. During the class, the children were enthusiastic to ask questions and learn from the teacher. It was super heartwarming to see their sweet choir performance, singing “Tunjuk Satu Bintang” that represented their spirit to reach their dreams. Not only we shared a lot of laughter during that day, but we also gained more motivation from their learning spirit.
That day, we also officially disbursed the donations from our users to Nara Kreatif. We truly appreciate Tokopedia users and want to show them that their collected donations have helped more than 614 students and children in Nara Kreatif to get better education facilities. Moreover, a hundred students will also be able to graduate this year.
“We highly appreciate Tokopedia users generosity as they have helped our students get a better education to develop themselves for the future. This big support has motivated Nara Kreatif to make bigger impacts in the society” said Nezatullah Ramadhan as the Founder of Nara Kreatif.