Introducing Rabu Nabung: Tokopedia’s Investment Program to Further Enhance Financial Inclusion in Indonesia
Similar to many other countries around the world, COVID-19 has affected various industries and sectors in Indonesia. In consequence, the way Indonesians live today has changed. Nevertheless, as a silver lining, the pandemic has forced us to experiment and embrace the way technology has reshaped our daily lives as well as our behaviors.
Since the pandemic hit, the use of digital technologies such as digital platforms has emerged as the only way to adapt, adjust, and be resilient in the face of challenging and uncertain times. Seeing the acceleration of digital adoption, we have seen remarkable growth in technology utilization that brings benefits to many people which enables them to live better and more productive lives.
Despite the hurdles, many of us have created new opportunities to survive and thrive by leveraging technology. For instance, in Tokopedia, we have witnessed an increase in our number of merchants on our platform, as entrepreneurs and businesses across the country are making use of technology to reach a wider audience. Throughout the pandemic, we have seen an increase of more than 3 million merchants or Tokopedia sellers.
In addition, Tokopedia as a technology company also encourages business players and consumers to adopt both digital payment systems and conduct practices that accelerate financial inclusion. During a pandemic, Tokopedia’s internal data has shown that the E-wallet and mobile/internet banking are the two most preferred financial products.
Seeing a massive increase in digital financial awareness, Tokopedia through Tokopedia Keuangan aims to boost financial inclusion through Tokopedia’s digital investment. Given that the pandemic has also advanced people’s interest in investment, Tokopedia offers a reliable, affordable, and secure investment program to help millions of people be financially prepared for their future through Rabu Nabung.
Now, anyone can start investing!
Rabu Nabung is one of Tokopedia Keuangan’s initiatives to improve people’s investment habits. This program allows people who buy mutual funds through Tokopedia Reksa Dana to get special offers such as an extra coupon of up to Rp 50,000 — while those who invest in gold through Tokopedia Emas may have a chance to get a cashback of up to Rp 200,000 every Wednesday.
Through this initiative, Tokopedia aspires to make savings a habit for Indonesians even amid the pandemic as they can invest easily and safely. Apart from offering a convenient way for Indonesians to save, Rabu Nabung also aims to educate our users on the benefits of investing in gold and mutual funds through our social media platforms, podcasts, and webinars.
The program also has special content every Wednesday during the payday week. The Tokopedia Keuangan team is working collaboratively with well-known public figures, for instance, financial planners and KOL (Key Opinion Leaders) who are accustomed to providing information on current interesting investments in a casual yet interesting way.
As the main goal of the Rabu Nabung program is to encourage people to allocate some money to their savings, at least once a week, Tokopedia enables everyone to start investing from as little as Rp5,000 for gold and Rp 10,000 for mutual funds. Anyone can become an investor now!
Provide an equal opportunity for everyone to live prosperously
Tokopedia’s VP of Fintech, Vira Widiyasari explained the reason why Tokopedia has put forward the two investment instruments such as gold and mutual funds. Gold is a long-term investment product that has been one of the favorite investment products over time because of its price which tends to rise, while mutual funds have low risk and relatively high returns.
“The penetration of the two investment products, which are considered friendly, especially for beginners, is expected to encourage the public to be more familiar with other investment products and to further increase literacy and financial inclusion in Indonesia”, Vira added.
In addition, Tokopedia also adds more value and benefits in saving mutual funds through Tokopedia Keuangan. Starting from the instant registration, the disbursement process which only takes a few minutes, to profits of up to 6.5% per year that is tax-free.
Moving forward, Tokopedia Keuangan will continue to strive to support financial inclusion in Indonesia through various programs, one of which is by joining an annual program initiated by OJK (Otoritas Jasa Keuangan) or Indonesia Financial Services Authority to further increase public awareness on financial literacy, continuously educate people about the importance of having an emergency fund, as well as share tips and tricks on how to maintain your financial well-being during this challenging situation.
