Tokopedia Marketing Solutions: Providing Impactful Marketing Solutions for Businesses of All Sizes
Over the past few years, brands have been placing a greater emphasis on e-commerce platforms as a vital means of expanding their business. According to Tokopedia’s internal data, 7 million new merchants joined its platform between 2019 and 2021 alone!
With an abundance of product and service options available to consumers, it’s crucial for brands to effectively communicate their distinctive values through the appropriate channels. This way, they can differentiate themselves from the competition and connect with more customers.
As such, let’s hear from Edwin Chayadi, VP of Marketing Solutions at Tokopedia, about his team’s role in helping brands accomplish their marketing goals!
What is the key focus of Tokopedia Marketing Solutions?
Our service is designed to assist businesses in optimizing their e-commerce potential, accomplishing their promotional objectives, and establishing long-term business growth. We provide a complete range of advertising and marketing solutions that encompass the entire customer purchase cycle, enabling businesses to target the appropriate audience at the perfect moment with a tailored offer at different touch points.
What is the day-to-day like for the Tokopedia Marketing Solutions team?
Our team consists of more than 100 team members that work across three core functions: Product, Operations, and Sales. Although each team is responsible for a specific aspect of the service, they work collaboratively and support each other.
The Product team is in charge of creating, updating, and enhancing marketing channels, whereas the Operations team oversees and executes all product marketing operations, including setting up and optimizing various marketing campaigns, analyzing outcomes, and obtaining insights from each product campaign. Meanwhile, the Sales team focuses on presenting our marketing solutions to potential brands and ensuring that our current brand partners’ advertising needs are met.
Can you describe the team’s strategy for helping brands maximize their e-commerce growth?
Our main goal is to help brands expand their promotional reach by utilizing both on-platform and off-platform media channels. We accomplish this by strategically placing touchpoints throughout the user’s purchasing journey to increase the brand’s presence across the customers’ browse and search experience.
Additionally, we offer a variety of strategic placements, design compelling creative materials that help increase the brand’s discoverability and conversion rate, and encourage brands to participate in various always-on marketing campaigns on our platform to maximize their sales opportunities.
Prior to major annual celebrations, such as Ramadan and Eid Al-Fitr, we provide our current and potential brand partners with a detailed insights report. This report includes e-commerce and customer trends during Ramadan, case studies of prominent brands that have utilized Tokopedia Marketing Solutions during the Ramadan period, as well as the advantages of participating in Tokopedia’s largest Ramadan campaign, Tokopedia Ramadan Ekstra.
For brands interested in the service, what are the Tokopedia Marketing Solutions channels?
We have a series of channels that help brands grow their business.
- Homepage Banners, Dynamic Channels, Search Autocomplete, Popular Search, and Marketing Services help increase brand awareness.
- Broadcast Chat, Notification Center, Push Notification, Gamification (Tap Tap Kotak & Tokopedia Play, and Tokopedia Display Network support brands seeking to increase engagement.
- TopAds enables brands to reach more customers and increase their conversion rate.
What is Tokopedia Marketing Solutions’ aspiration for the future?
An important goal for us is not only providing marketing solutions for businesses’ sales growth but also providing insights that can help brands better understand the industry in which they operate, as well as their customers.
In order to do this, we aim to work with more sellers on our platform, leverage the power of Tokopedia’s data insights and external marketing channels, and of course, leverage the GoTo ecosystem to provide more impactful marketing solutions for the brands we serve.
Within two years since Tokopedia Marketing Solutions was created, we have supported thousands of brands and strategic partners of various business sizes. We’ve also been able to generate significant results for brands in regard to their return on advertising spend (ROAS) and investment value.
Whether you are a small business or an established brand, check out how Tokopedia Marketing Solutions can help your business grow here.
