Tokopedia NOW!: Bringing Customers’ Shopping Experience to Another Level!
Have you ever noticed that time is passing by incredibly quickly and that the pace at which we do everything is also getting faster? Waiting is no longer a common thing, and speed is both a requirement and necessity in our daily lives.
Let’s start with a question. Can you think of one thing that would usually require you to wait, yet now you can get it within just a few minutes or hours? If you haven’t tried it already, let us introduce you to Tokopedia NOW!
Tokopedia NOW! is a feature that uses geotagging technology to help Tokopedia users shop for their daily needs such as fruits & vegetables, meat & seafood, eggs & dairy products, and other essentials, and receive them within a maximum of 2 hours. So far, Tokopedia NOW! mainly focuses on groceries but aims to expand its product range to mom and baby needs, stationeries, ready-to-cook products, and more in the future.
Pranidhana Mahardhika or Dhika, the Head of Sales Operations and Product of Tokopedia, is one of the people behind Tokopedia NOW!’s great innovation. After an hour-long discussion with Dhika about Tokopedia NOW!, we would like to tell you why we think Tokopedia NOW! is a feature worth trying.
Shopping Can’t Get Any Easier Nor Safer
As we continue to keep ourselves safe during the COVID-19 pandemic, it’s best for us to reduce going out to public areas. With Tokopedia NOW!, our shopping experience can’t be any more easy, fast, and safe. You can simply search ‘NOW’ on Tokopedia’s search bar and scroll away through hundreds of products. This is incredibly perfect for those of us who are working or learning from home.
Moreover, you don’t have to go to different stores on Tokopedia because Tokopedia NOW! has already compiled and curated the items to be in a single display. What if you purchased many items that you previously had to buy from different sellers? Don’t worry, with Tokopedia NOW!, you will only checkout once, and you won’t see boxes piling up outside your door. All the products will be packaged neatly and safely as one, as Dhika even said that it only needs less than 10 minutes to package your entire purchase!
The Faster, the Better!
Not a big fan of running to the store to buy a few things? Tokopedia NOW! can deliver your needs within 2 hours. Dhika explained that Tokopedia NOW! aims to enhance its uniqueness by setting an even faster delivery time. Imagine if the technology becomes more advanced!
In terms of location, Tokopedia NOW! is currently available in 7 areas, which include West Jakarta, Central Jakarta, North Jakarta, South Jakarta, East Jakarta, Bekasi, and South Tangerang. Meanwhile, Dhika mentioned that the team plans to expand to more areas very soon. For customers within those areas, you can shop starting from 6 AM to midnight!
Supporting and Empowering Local MSMEs and Local Farmers
Tokopedia is all about supporting our local businesses and farmers. Hence, many of the items you see on Tokopedia NOW! are produced and supplied by our local heroes. By doing so, not only can Tokopedia’s customers experience how great our local products are, but they are also supporting and helping our local sellers and farmers to be more successful.
It’s Just the Beginning
What we’ve mentioned above is truly just the beginning. Dhika mentioned that he and his team have many more plans for Tokopedia NOW! in the future. In terms of delivery, Dhika aims to have partnerships with more delivery partners to make faster deliveries. Tokopedia NOW! also plans to expand its product range, adding thousands more products by the end of 2022.
Furthermore, the team not only intends to expand its product range but also its operations. Dhika explained that the team plans to widen its reach outside of the Jabodetabek area this year. Hence, more and more customers all around Indonesia can shop safely, easily, and faster!
So, are you curious to try Tokopedia NOW! to fulfill your daily needs? As a technology company that aims to always provide the best experience for its customers, Tokopedia continues to innovate to simplify the lives of many, one step at a time.
