The simplest method for good, fast, powerful writing

The yoopie method by Joep Luycx

Erwin Lima
Life Beyond


A few years ago I had the pleasure of receiving a writing training by Dutch writing guru Joep Luycx. I don’t believe short texts are always better. Nor that we should always try to write and publish more. But this method definitely helps you write a powerful, concise yet fun to read story or blog article in under 30 minutes. Write what you mean.

Note: this method works best if you first learn by writing by hand, on paper. Later you can keep using the method but now on your favorite device.

Topic, three thoughts, reader

First, choose the topic you want to write about. Decide on three things you would want to say about that topic. Write down a draft title and three draft subheadings. Next, picture a person you know and trust and imagine you’re writing a personal message to them. Now, go.

Five lines times three

Put pen to paper and start writing. Make your three main points and explain or elaborate on them in five lines each. Doesn’t matter one bit if it’s good, if it sucks or if it’s bland. Aim for short sentences. Mute the little criticism-devil in your ear for one minute. Shut it!

Remix to refine

Done? Now comes the remixing and refining bit. This is where it gets really fun. Start a second draft and exaggerate everything you’ve written in your first draft to the extreme. Then start a third draft and dramatically play everything down, stating the exact opposite of everything you’ve just written. Then turn it back upside down in your fourth draft.

Finally, choose the best bits and wordings for your final draft. Don’t forget to replace all words with more than three syllables for shorter ones. Wherever possible. Write a heartfelt closing line.


Got it? Now go try it. See what it can do for you.

This post was written in 23 minutes. Want to find out more about Joep and his brilliant take on easy, fast, powerful writing? Intrigued to know why clients like the UN council are happy to have followed his method and training? Find out more on the Yoopie academy website:

*Please note that I am in no way affiliated with the Yoopie academy. This is just a method that I appreciate and think more people should have the pleasure of knowing.

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Erwin Lima
Life Beyond

Exploring and maximising human potential. I write about tech, marketing, writing, love, money, society; life. Find my newest book here: