Why Customer Service Matters and How to Improve it
A bad experience with your business means customers are unlikely to come back.
We’ve all probably had terrible customer service more than once in our lives.
It might have been in a clothing store where the staff were more concerned about gossiping about their weekends than asking if they can help you. It might have been when you were put on hold for half an hour from a telecommunications company when you called up to change your plan.
It’s frustrating.
Excellent customer service means you are likely to come back, but a bad experience means you will probably choose another brand or business next time.
If you want to retain your customers, treat them better.
This article explores how a customer-orientated strategy helps businesses to get the customer experience right.
What Is Customer Service?
Customer service is the support provided by a firm or brand to the customers or potential customers of their product or service.
It can happen before, during or after customers purchase or use a product or service. Firms aim to meet these customers' needs, desires, and requirements by delivering…
