End of life planning. Keep it simple.

As a writer, I love flowery language. I adore a snappy turn of phrase. I like making the reader think, both about what I write and about how I write it.

Haje Jan Kamps
Mar 3, 2017 · 4 min read
Pipe smoking not encouraged. Nor is using a typewriter. Or wearing that hideous lime tie. Get your act together, sir.

If we’re not talking to everybody, we are talking to nobody.

I went to the American Academy of Hospice and Palliative Medicine conference last week. One of the big topics up for discussion at this conference was how to get people to plan for their end of life. A big barrier here is basic medical literacy. Or even just actual literacy.

Putting advance care planning on the agenda

It is exciting for us when Advance Care Planning ends up as a topic on Forbes, as it did a week ago. It is especially exciting when it is an article written by Charles Sabatino. He writes with incredible insight. It is easy to understand why. Charles is the director of the American Bar Association (ABA) Commission of Law and Aging. He knows this world inside and out.

104 words, but only 3 sentences. Extremely complicated structure. Passive tense.
The document itself is better than the ABA website. But not by much. Hemingway Writer things you need a Grade 13 reading level to be able to read it.

Keep it simple.

Don’t get me wrong. The ABA and us are on the same side. We both want as many people as possible to make their end of life plans. We want you to create an advance care plan. We want you to talk to your loved ones about your wishes. And we want you to choose the people who can speak for you when you can’t do that yourself.


Exploring conversations about hard conversations.

Haje Jan Kamps

Written by

Helping startups for a living and taking photos for fun.


Exploring conversations about hard conversations.