How to Design a Billion Dollar Company

Patrick J. Stewart
May 29, 2014 · 9 min read

Question: What do Airbnb, Snapchat and Uber all have in common (besides multibillion-dollar valuations)?

Answer: None of these startups directly create the value that end users consume. These companies facilitate the exchange of value between users.

How Does Design Fit Into a Multisided Business Model?

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Platform Design = (Design Thinking)^2


1. (Empathy)^2 = Understand those who produce the value and those who will consume the value — and why and how they need each other

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2. (Define)^2 = Identify the problems that exist for those who produce value and with those who will consume that value

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3. (Ideate)^2 = Brainstorm solutions to solve the problems that exist for those who produce value and for those who will consume that value


4. (Prototype)^2 = Experiment to learn whether your solution solves the problems that exist for both consumers and producers

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5. (Test)^2 = Assess the desirability of the prototype from the point of view of consumers and producers

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Life Hacks for Business

Valuable tips, tricks, and technology to help you work…

Patrick J. Stewart

Written by

Product Manager @CloverPOS. Contributor for @Businessinsider. Voted NYC's Favorite Brit. Two truths and a lie.

Life Hacks for Business

Valuable tips, tricks, and technology to help you work smarter, earn more, and succeed in business and in life.

Patrick J. Stewart

Written by

Product Manager @CloverPOS. Contributor for @Businessinsider. Voted NYC's Favorite Brit. Two truths and a lie.

Life Hacks for Business

Valuable tips, tricks, and technology to help you work smarter, earn more, and succeed in business and in life.

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