We developed our first game app as a marketing strategy. Numbers, users and revenue of this project!

Developing a game is hard, rewarding, expensive, and super fun!

Results

It started as a joke. It's been downloaded 30k times.

What is Tricky Traps?

The original Tricky Traps

Nostalgia effect strikes again

Hit the nostalgia button, and you will trigger the downloads

The user's growth — via Facebook Analytics
Tricky Traps in the first places of the Italian App Store's game section

Let's roll the budget

Business Model

adMob

In-app purchase

Total

So, is it worth it?

Are you looking for a creative marketing campaign? It's time to develop a game.


Life in Belka

We design and build digital products. Sometimes we blog on how it happens.

Giulio Michelon

Written by

CEO @BelkaDigitalLab // www.giuliomichelon.com

Life in Belka

We design and build digital products. Sometimes we blog on how it happens.