15 Principles of an Unmistakable Standard
Published in
1 min readJun 16, 2015
- Hire amazing People
- Don’t compromise on a damn thing
- Put in the extra effort, even when it’s a pain in the ass
- Become the benchmark, set the standard, and obliterate that standard over over and over again
- Take pride in the parts of your craft that people will never see
- Have the guts to destroy bad art
- Push people to live fully, die empty, and leave their hearts on stage. They will hate the process but love the result
- Always look at anything you ship and ask yourself “how could it be better?”
- Be ruthless in service of the tribe, the audience and the fans
- Don’t be afraid to admit the work is not up to par
- Say no when you have to
- Say yes when you feel compelled to
- Own the truth of who you are
- Model your your heroes and role models. Don’t mimic them. Imitation is not the greatest form of flatter. Adaptation is
- Ask yourself on completion “Is this unmistakable?” When the answer is no….start over
The 15 Principles have been turned into a poster that illustrated by our amazing artist in residence, Sarah Steenland. And the poster is now available for sale in our art store.