Don’t Stop Doing What Got You There in the First Place
With the galleys of our new book being shipped to early readers, a post going viral on medium, and the growth of the Unmistakable Creative, we’re in what my mentor Greg would call a momentum window. And as I’ve said in a previous article, momentum is the lifeblood of a startup or any creative endeavor.
I was having lunch with my business partner Brian and asked him “what comes after the book launch?” What you do after a momentum window matters just as much as what you do during it. While the launch itself would inform some of what came next he said something very simple.
“Don’t stop doing what got us here in the first place.”
The natural temptation when we hit a momentum window or moment in the sun is to get too high on our own bullshit, to believe we have “made it.” We get too enamored with the prize instead of the process when it really should be the other way around. There really is no such thing as an “I’ve made it” moment. If we believe that we have made it, we become victims of our own success.
If anything, this is the time to double down on deep work, discipline, and changing habits. This is the time to work harder.
Athletes train in the offseason.
Writers still write when they’re not writing books
By all means take a breath, celebrate. But remember the habits of a professional are dictated by a commitment to his or her craft. Never assume the work is over.
In order to become a true master one must remain an eternal student.
If you’ve managed to achieve a goal or arrive at a destination you set your sights on, don’t stop doing what got you there in the first place.
I’m the host and founder of The Unmistakable Creative Podcast. Every Sunday we share the most unmistakable parts of the internet that we have discovered in The Sunday Quiver. Receive our next issue by signing up here
