Chapter One
by Vinille Büro
Our history begins from post-crisis period in 2009, while during the autumn evenings we (team Vinille) all the time sat up in coffee shops and engaged in “brainstorming”. Year 2009 was heavy for all of us: economy collapsed, actually all becomes victims of crisis, and it seemed that habitual world formation will be destroyed, and feedback road doesn’t exist … We saw at this opportunity, so our project “Be” was born, blog which would change people mind thinking and added a drop of optimism. We weakly understand this time how to run this type of business, we even not aware that it was era of dotcoms and blogs were published practically by each second person. What could do then when bankers from Wall Street destroyed all?
Then spending all our free time, we copyrighted text during all the days, killing keyboards of old notebooks with a faith that we change worldview society, well, what to tell — it was naivety. Spending pair of months we came to that what we avoided all this time, we started producing advertising, first we started selling playground on blog and later we understood what we can pull more than blog and shut it down, this moment became decisive factor of our case.
Our concept assumed of creation full service agency, which will be available for everyone, what represents our tagline and before now “all you need”. Our brand name, we selected of twelve different options during few weeks. We searched name that would perfectly show our ideology — synergy before classics and modernity, so we created neologism — vinille.
Agency with previous form has existed as Vinille Agency over six years. Since this time our team constantly recruited experience and knowledge. We found our own vision on modern marketing, as a result of what we constantly refused from some solutions that not bring benefit for agency and client. We evolved to new stage and become digital agency. In a result of what we created more powerful portion of creativity — vinille 2.0 and brand “vinille buro”, in general: it is just the beginning and believe us, we have a lot of what to tell you more.
