Web design. How to present your work. And why a good presentation matters (a lot).

Matt Cheuvront
Jan 5, 2016 · 3 min read

→ Prioritize.

What is the most important thing for the user to do? What is the *one* things that the user absolutely must do before leaving the site/page/section?

→ Show the flow.

What happens when I click? What’s the next thing I see after I do _______? Recently, we moved away from the more traditional model of having the client approve the homepage first, followed by interior pages — to a model that involves us presenting all of the primary pages on the site at one time. Why? So we can explain user flow and articulate “if this, then that.”

→ Scale. Scale. Scale.

A common mistake in web design mockups is designing everything to (only) fit into a very perfect layout. Even if you do have all of the final content in-hand before heading into the design phase (big “if” there, no matter how strong your process is), everything should be designed with the ability to scale. What if the text is longer than expected? What if a blog post doesn’t have an image? What if they want to remove a section entirely? Remember that a website is much different that a “finite” print piece, and scalability/flexibility must be a consideration from the beginning.

→ Re-enforce the user.

One of the deadliest traps to fall into is asking the client, “do you like it?” While we, of course, want our client to love everything we create, they should like it because it works. Because it’s what’s best for their user (something we define very early in the process). Remember, through all of this, you’re not designing for the client, you’re designing for the client’s customer/supporter/client/user.

  • Rehearse. Doing your homework makes you look really, really smart.
  • Use the client’s name. It matters. A lot.
  • Make eye contact. Also matters a lot.
  • Eliminate disqualifying statements. Never “it may”, always “it will”.
  • Get excited. The simple act of saying, “I/we love it” can and does go a long way.

Life Without Pants

Opinions and thoughts from entrepreneur and Saved by the Bell aficionado Matt Cheuvront. Work smarter. Live better. Pants optional.

Matt Cheuvront

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Entrepreneur. Writer. Saved by the Bell Aficionado. Say hello: @mattchevy. http://proofbranding.com

Life Without Pants

Opinions and thoughts from entrepreneur and Saved by the Bell aficionado Matt Cheuvront. Work smarter. Live better. Pants optional.