Why Every Entrepreneur Should Have a Podcast with Jeremy Slate — Script
This is a Full Episode transcription from Episode 33 of Life Worth Chasing, you’ll find the timestamps next to the speaker.
You can find show notes: https://medium.com/p/d60f127f61cf
Chase Maher: (00:24)
All right. Our guest today is the host of the create your own life podcast. He’s a top ranked host. He studied at Oxford. He specializes in podcasting and new media to create celebrity and he’s just an all around cool dude. And I wanted to bring him on the show to learn about podcasting, learn why you should start a podcast or how you can add myself, how we can make our shows even better. We learned about how to monetize them best practices and what he thinks is the future of podcasting. So if you got a show or you’re thinking about starting a show, check this one out because he dropped some serious value and I took a ton of freaking notes, so I’m excited about this one. Welcome to the show, Jeremy slate with the create your own life podcast. Jeremy, I got you on the show man.
Chase Maher: (01:16)
You know I was reading a bit about you and you’ve got a really interesting story. It sounds like, you know, you’re really good with media and podcasting and one of the things that I wanted you to really share on was how to grow your brand. It seems that with entrepreneurs nowadays, there’s so many different platforms for us to grow our brands on. There’s so much noise and there’s a lot of brands out there, a lot of competition. So I want to get into that. But before we get into that one, once you share with us a little bit about you know, who you are, what you do, and we’ll just flow from there.
Jeremy Slate: (01:44)
Absolutely. So I have a iTunes top 100 podcasts called the create your own life show where I interview people that are world-class at what they do. I also have a PR firm called command your brand media where we help people if their story out there to the right people by appearing on on top rated podcasts. It’s nothing like where I thought it would be. As you know, my idea for life, I thought I was going to be a tenured professor, but now here I am in media, which is not something to really go to school for.
Chase Maher: (02:07)
Yeah, definitely not. What did you go to school?
Jeremy Slate: (02:10)
Yeah, so I have my uh, my masters in at early Roman empire propaganda. Not a very applicable skill. It was really interesting to do. I studied Catholic literature at new college, Oxford, once again, not a very applicable skill, but it was kind of cool at the time. I don’t recommend that many kids go to college like I did, which is by taking classes that says that’s interesting. And that’s really just how I got through school. Hey man, it’s super cool. I went to school as well. I was in mass media communications with a minor in psychology, but I used it way more for sales.
Chase Maher: (02:42)
I never even thought about doing a podcast until years later. So it’s kind of weird how that all works. So what are you doing now? And like, what’s your, I know you’ve got your podcast, I listened to a couple episodes. Super cool show. You’re definitely highly rated. You had some great guests on besides the podcast. Like what’s your focus.
Jeremy Slate: (02:58)
really it’s building the media, which is helping people get out and get their message out there. And we want to work with people. [inaudible] have a really big purpose to change the world because the more people like that, that we help, the bigger impact we, we have. Because I think a lot of people don’t realize like as an individual and as a company, as a brand, you’re finite, like you don’t like can only do so much. So that’s why we’re really focusing on people that want to have big impacts and have really big purposes because that helps us to change the world. You know? In addition to that, I’m a year into being a dad now, which has been kind of an interesting experience. Former competitive power lifter. I’ve, I’ve pulled an 80,000 pound army tank, which was kind of cool. But really for me the big focus other than family and health is really helping world changers get their message out there.
Chase Maher: (03:36)
And how did you get into that? I understand you’ve got a pretty crazy story. There’s something that happened to you when you were 19 I’m sure we’re going to get into, but is that what happened to you? Is that sort of what made you want to impact the world on like a bigger level?
Jeremy Slate: (03:50)
t’s, it’s funny cause I think people when they tell their stories, they’re like, well the skies opened up and the cherubim were singing and all of a sudden I knew what I wanted to do with my life and it’s just not really that way for me.
Jeremy Slate: (04:00)
It was really going through different Eric, you know, different parts of my life and deciding that like that purpose gets clearer and clearer and clearer until you’re there and you’re like, man, this is the people I want to help. And that’s what really lights you up. But you mentioned the injury I had when I was 19 I was playing football, I was playing corner and I was at my five yard backpedal step in a drain, tore three major league. It’s my knee was socially pretty easy surgery unless of course you’re Tom Brady and you get an infection. The anesthesia didn’t go well and the, I found out years later that it was kind of like a a malpractice thing [inaudible] sexual invitations ran out and all that kind of stuff. But I stopped breathing. My heart wasn’t functioning right and I got last rights and the crazy thing about it man is like three days into that, everything just sort of functioning normally and I’m like, man, I that’s, I just want my bagel.
Jeremy Slate: (04:44)
Like that was, that was kind of like what happened at the end of it. And like nothing really changed me and it wasn’t until almost losing my mom at 24 to a stroke [inaudible] it really kind of made something like that click. It made me realize it was bigger than myself and it was outside of myself. And that was really when I started looking for something. I didn’t really know what I was looking for. I didn’t know it was entrepreneurship and the first thing I encountered was network marketing and in a small town, five eighths of a mile. So I didn’t know what that was. I saw this presentation, I’m like, I’m going to be a millionaire like next week. Why isn’t everybody doing this? So, so needless to say, I did not make millions in network marketing, but it was something got me started and it was a lot of different things until I found that purpose, man, it was network marketing, selling life insurance.
Jeremy Slate: (05:26)
So I was pretty good at, but I didn’t like telling people that we’re going to die and I S [inaudible] products on Amazon for a bit until eventually I just was burnt out and I actually started working at [inaudible], a friend’s graphic design and branding agency building websites that I taught myself how to do from YouTube videos. We started the podcast just as a hobby and that’s really how, no, I got into everything that I’m doing now. It took off because I talked to such incredible people, not because I was so talented, but because I was really talking to people that were, you know, the best of the best of what they do.
Chase Maher: (05:54)
Yeah, for sure. Men and very like not only myself, but I hear all the time people that go from one thing to another, to another, to another. Like there’s a certain type of person out there that wants to talk shit or hate on that kind of person. But I look at him like, you know what? They’re so motivated and they’re just trying things over and over. I know that’s how I did it. I tried things over and over. It’s so I found something that not only clicked financially but it also clicked like you know, like in here man, and with a sense of purpose. And once you find that those people that usually try a bunch of things, not the kind that are quitting a lot of things, but moving on, those are the ones that really take off. You certainly have taken off. So tell me a little bit about like in terms of what you’re doing now with helping entrepreneurs with their media. Like what are some of the major impacts that you’re excited about?
Jeremy Slate: (06:40)
Well, for me, as I mentioned, I was in a health space for a long time. I was a competitive power lifter. I spent nine years as a personal trainer in addition to doing everything else that I was doing. So health has really mattered to me and one of the big things we’re actually doing is supporting a lot of chiropractors and holistic health people and functional medicine docs, which has been really cool. So I’m able to help something that I really support. Another thing is we’ve been able to help a lot of really cool business people that want to make a big impact as well.
Jeremy Slate: (07:06)
So it’s kinda cool when you’re, you’re able to take somebody that has like a, an impact where they want to see others do well and make that even bigger. And then you see the people that they impact. It’s almost like a ripple effect. So that’s really who we’ve been trying to help in that space. And it’s funny cause we talked a little bit about purpose here and like why do you want to help people like that? And I, as I said, I don’t think it’s ever something that you just kind of know out of the gate. Like I think people that tell you find your purpose out of the gate or just lying to you to try and sell you digital product.
Jeremy Slate: (07:34)
But for me it was initially we started this business to do done for you podcast or people. And one of the things we did before we did that was get them out on other shows. We found out that art that our clients really like was getting on other shows. And that’s really what we focused on. And as we’ve gotten better and better at that, we’ve honed down and who we wanted to help. So to me it’s really exciting too, you know, build the largest new media PR company and help some really cool people make a huge impact.
Chase Maher: (07:58)
And so what would you say to somebody that is maybe just starting out podcasting or they’re thinking about getting into podcasting? What would you tell them would be, would be the best route to success for just blowing that podcast up? You know, really put it out there the way that Jeremy and his media company would recommend.
Jeremy Slate: (08:16)
Well, I’d say that the real big first thing is, is don’t recreate yo fire. There’s thousands of people that have been trying to create that exact same model. Figuring out what makes you different and who you want to help open, how you want to help them differently and have a different point of view or there’s no point even starting. So I would say that’s first and foremost, be different and differentiate from those that are around you. Otherwise you’re just promoting your space. That’s first and foremost. The thing I would say, the second thing I would say is don’t have the false idea that you’re going to start this podcast and you’re just going make it the, the magical internet podcast money. It’s, it’s really the podcast needs to be part of a bigger thing that you’re doing. I find that it’s gotta be part of your media strategy to get attention for your company or be a networking strategy cause you meet some amazing people or also be a way that you can create a, for your honor products and services you’re getting out there.
Jeremy Slate: (09:00)
But I think a lot of people come into the false idea that they’re going to start it and just sell advertising and that’s going to work for one half of 1% of people that are going to start a show. I would say first and foremost differentiate. I have an idea that this is, the second thing would be having an idea that this is going to be backing up the business you already have or help you to get the contacts so you can build the business you want to have because it’s an amazing networking tool. The other thing I would say that I, I see a lot of people do is, you know, an interview show is a really great way to start because for a lot of us we don’t have the experience and we don’t have the clout and things like that. So you’re going to get great positioning by interviewing really cool people.
Jeremy Slate: (09:32)
So I would say you big right out of the gate because I find so many people, I think really small out of the gate. And one of the things that I did when I started, as I wrote down the [inaudible] list of the top 100 people I most wanted to interview, and I reached out to them, the first person I reached out to his Seth Goden and he said, when you get to 400 we’ll do it. So a three 90 SMN email and he was episode number 400 but you need to be willing to reach out to those people because the caliber of the information you’re getting an a caliber of the people that you’re talking to is going to help you to rise above that noise. So don’t have the fear that you’re going to do, you’re not gonna be able to do that. I feel, I find a lot of people think so small, they’re not willing to do that.
Jeremy Slate: (10:07)
So right out of the gate, those are the things I would really say are super important. And after that I would start to figure out like what is your own media strategy around that? You know, whether it’s getting local press or whether it’s, you know, how you’re gonna use this to get traffic buying a show or whatever it may be right out of the gate, be different. I realize that this isn’t an advertising play and have something that’s going to support your business and then really think [inaudible] beg with the type of people you want to interview because you may just get lucky and it may just help you build something bigger.
Chase Maher: (10:32)
I love that man. And what would you say, uh, you know, for somebody that, okay, I have my list of a hundred. What’s the best way to be reaching out to those people?
Jeremy Slate: (10:42)
I found that my methods kind of changed over the years. Like first it was using something. Have you heard of hunter.io? I have not. The Hunter. Dot. IO was originally called email Hunter is a Chrome extension and it’s also a website that you can put in any web address out there and it’s going to tell you any existing emails that are at that URL based on like it’s scraping the internet. So initially that’s what I was doing is I was finding out how to email the person I really wanted to talk to and I had a lot of success out of that right out of the gate. But then also for me, I want to talk to a lot of celebrities and athletes and things like that. And that’s a totally different game on how you want to talk to them. So I had to learn a lot about the PR space.
Jeremy Slate: (11:19)
So the first, the thing that I learned is, well where do you go to find contacts? I found a couple of different websites, which are great. One being IMDV pro, so internet movie, database pro. If you want to speak to people that have done film or been featured in the film or another one being contact, any celebrity, which is good for about 50% of the information it has. So sometimes it’s a crap shoot if you’re gonna be talking to the right person. I realized, okay, I need to get the right contacts to talk to people. Yeah. And then when I was learning that I had to learn what is the circle around that person that I wanted to talk to, like so I had to learn more about the PR and publicity game. If you want to talk to somebody that’s famous, it’s going to be a little bit harder to talk to them.
Jeremy Slate: (11:55)
But if you can get their assistant, you have a better shot. If you can get their publicists, you have not a good as shot as the assistant, but you still have a better shot manager. You’re kind of further away. You never want to speak to a speaker agent because they want five to $25,000 because they get [inaudible] paid to book speaking [inaudible] speaking for people. So that’s really what their purpose and what they want to do. So that’s what I learned around that. And then I’ve learned how to kind of write a better pitch hat too, you know, talk about the purpose of what we’re doing and why it matters. So it’s evolved, man. It started out with just cold emailing and it’s become more of a media strategy as I’ve learned more and more of how the game works.
Chase Maher: (12:28)
Awesome man. So for Jeremy, for Jeremy’s sake, I didn’t tell him that I wanted to do this ahead of time cause it actually just popped in my mind because he, he seems to be extremely resourceful. What if we were to play a little game and I said, okay, based off my audience, let’s pick two or three niches where somebody would benefit from starting a podcast and maybe you share for like five minutes or so, some tips on how they could start it, what they should do in the beginning and then when and how they should try to start monetizing it. That’d be all right. Let’s go. Of course. All right. So most of the audience is entrepreneurs, real estate investors, people building wealth, looking for better and high level financial strategies. Also passive income. It’s a real estate money wealth entrepreneurship show, so I think there’ll be maybe the first one we could talk maybe a real estate agent or a real estate investor that wants to grow their network. All right, and then maybe the second one could be somebody that is more of a digital nomad, a digital entrepreneur and they’re looking for passive income. Can we stick with those two?
Jeremy Slate: (13:34)
Stick with those two. So let’s talk about the real estate guy first. I want to ask him, we ask you some questions about him in terms of like what is he, what is he doing? Is he doing apartment buildings? Is he buying and flipping like like what is, what does his business model look like? Because I think that’s something people have to consider first. And forests are starting to show what is your business model look like?
Chase Maher: (13:49)
Let’s say there’s somebody that is looking to be the number one fix and flipper in their certain market area. It could probably segue extremely well for a real estate agent that wants to be the number one real estate agent in that market. But let’s, let’s focus more on like a micro market area. You know, the commercial investing in apartment building, that’s great. But I think we’ll reach a lot more people and we’ll help a lot more people that are more focused on their local market.
Jeremy Slate: (14:14)
Cool. So this is the first thing I would say is I would find out what’s different about your spin on it. Like what do you think differently about the whole fix and flip? Dang. Is it the way you are getting your financing is the way you’re putting it together? So I would first, first and foremost to figure out what that is and then put that as your kind of differentiator. Because if you don’t have that in place, you’re gonna be kind of messed up. The second thing I would do is I would take a look at your publishing schedule. I want to publish at least twice a week. And one of those being an interview. The other being a content piece from you.
Jeremy Slate: (14:40)
Because I like to treat the week like a funnel. They come for the guests and they say for you at the end of the week. So the next thing I would do is I would look at HGTV is a really good place. I’m like, look at people like that chip and Joanna Gaines look at people that are similar to that. There’s a lot of shows out there with a lot of those people that would probably be willing to do media and those are the people you’re going to want to interview as part of your strategy. Another part you’re going to want to do is look at the financing and the money people and you’re gonna want to interview some of those people too. Like how are people doing this? Are they getting like cash deals? Are they able to finance things? Like how are they doing this? Another thing that would be really interesting around that there’s a lot of those homes are sold at auction, so you’re going to want to find out like how does the auction industry work?
Jeremy Slate: (15:21)
So I would go out and find some celebrity auctioneers and maybe the home space or something like that and find out more about their business. Because what you want to keep healing has to be that wealth of information and you know the content and everything else you’re creating around it in terms of like your website and stuff like that is great. The content that you’re creating on these interviews is first and foremost the most important thing. So that’s what I would do. I was find some celebrity interviewers, our celebrity flippers to interview [inaudible] make that list big because you’re [inaudible] a few of them that are going to say yes. Then I would look at interviewing the finance people like are they hard money people, are they mortgage people? Like how does that work? And then I would find out more about the auction industry as well.
Jeremy Slate: (15:58)
Another thing, find some home inspectors cause that would be really interesting as well. If you don’t have a good home inspection, unless you’re buying these things site on scene, you’re going to be at a really bad position. So I would do something like that. And then the end of the week you could talk about things that you learned throughout the week or things that you learned from those interviews and you’re actually going to see more credible because you’ve done that. That was very good. It’s almost like you flipped a couple of houses before we watch a lot of house flipping shows.
Jeremy Slate: (16:22)
What’s your favorite one? My wife likes this one called good bones as these two women out in Chicago or Illinois or Indiana or something like that. And uh, we watched a lot of fixer upper because we, we have some plans on a house we’ve been looking at that we want to, we want to get, that’s a pretty cool here in Jersey. So, uh, we’ve been doing some homework. We also work with a lot of realtors and real estate investors in our company as well.
Chase Maher: (16:44)
Nice. Well, shameless plug, the last few episodes, like 26 through 29 have a life worth chasing was like a total Epic fire round of real estate investors. If you want to check those out, especially, uh, Amy Silverman’s was a great episode about buying homes in Michigan at tax deed auctions all online. She’s absolutely killing it. So I was super stoked to have them on and it might be something that you would like. That was great though. I appreciate it. Okay, so for the second one, let’s say somebody looking for passive income. Maybe they’ve been doing niche websites or they’ve been doing affiliate income through Instagram, maybe they like to travel, they’re kind of that solo preneur why would they want to start a podcast?
Jeremy Slate: (17:23)
Well I think the thing you have to look at there is, is like what would the podcast be doing for them? Like are they going to sell a coaching product? Are they going to help other people make passive income? Like how [inaudible] so I guess that’s my question for you. How does this fit with their business model? Like what is their business model?
Chase Maher: (17:39)
Let’s say their business model is mostly like affiliate income based off their brand. So we could niche it even more. We could do like a travel enthusiast,
Jeremy Slate: (17:47)
so like they’re money off getting people to like do Airbnb and stuff like that.
Chase Maher: (17:52)
Airbnb travel guides or if you want, you could pick a popular niche for somebody that’s building passive income through their podcast. That’s not really my niche. Maybe you have some more knowledge.
Jeremy Slate: (18:02)
No, I know. I like this idea because I know a couple of people that do this. That’s, that’s the, I’m just trying to ask some more questions within that. So right, because one of my really good friends is a lot of travel hacking using Instagram. He’s able to get a lot of five star hotels and stuff like that, but using his Instagram account and his shout out network and stuff like that. So I would find out first and foremost, you know what makes them different about how they’re doing it because there’s a glut of people that are influencers and they’re crying when they don’t get a hotel room on Instagram and things like that.
Jeremy Slate: (18:30)
And that’s honestly a very tough place to be in right now with a lot of the changes that the platform is making. But I would find out first and foremost what’s different about their vision? Yeah. The second thing I would want to do is I would inter want to interview people that write guidebooks. So go out and find like Rick Steves go out and find like lonely planet people like that. Part of it is I would want to interview people that write those guidebooks because that would be incredible and you’re going to get a little bit of, you’re going to attract people by that because they’re going to want to know information about, you know, different places when they travel. Different acts. And I travel like one of my favorite ones is on airplane mode to download Apple maps and the whole thing actually works when you’re abroad without data.
Jeremy Slate: (19:04)
So things like that, people was in Bali, that was a life changer. People and people really care about that stuff. So that’s how you’re going to attract people. That’s part of it. The other half is your want to going to want to go out and find people [inaudible] [inaudible] like successfully doing this as a digital nomad. So a lot of people that are Amazon private labelers, a lot of people that are doing like small SEO and stuff like that that you’re going to want to find out the people that are doing that. So you’re gonna want to interview some of those. Another really big thing is who are [inaudible] the tribe leaders. Like there’s a great thing out there called the nomad cruise where a Yohanas Volkner runs this cruise three times a year where he has thousands of digital nomads do this cruise from [inaudible] Europe to South America.
Jeremy Slate: (19:45)
So that would be a really great person to be in front of. You want to find the people that are running communities around these different [inaudible] and those are going to be the other people you’re going to want to interview. Now on the other half of it, they’re going to want the know how for Instagram and stuff like that. So you’re going to want to find the people that are actually using those travel hacks to travel. So this is a little bit not as joined as well as our real estate one. As I said, the content is primary and for me those are the things I would want to focus around. We’d have to spend a little bit more time on it and actually like working on it to, to hammer it out a little bit. But that’s really what I would look at for that type of a show.
Chase Maher: (20:15)
Okay, perfect. And so for somebody that wants to start a podcast, like where could they do it? A w w are they able to do it out of their house? What if they don’t really have an office?
Jeremy Slate: (20:23)
You know, here’s, here’s what’s funny. I know a lot of people that when they got started, if they’re not doing video, a really good place for acoustics is your closet. So a lot of, I know a lot of people that did audio only interviews out of their closet because the acoustics are pretty good. So the thing you need to think about is, is the place you’re in loud. That’s going to be a problem. If it is, if it, if it is, you could be using the sound plugin that I’m using the [inaudible] Chris by AI. So my daughter’s been yelling for the past couple of minutes and I don’t think you can hear her.
Jeremy Slate: (20:51)
And it’s actually like a sound filtering plugin. It’s been a total lifesaver for me. So that’s been pretty cool. So when I’m in a loud environment, I do that. But let’s say first and foremost do that hosting. There’s [inaudible] easy ways. Like I’m a huge fan of Libsyn. It’s the only one that I’ve really ever used. And the reason I use that is because I look at a podcast as a content engine. When you go, when you host on Lipson, you can send to iHeartRadio, you can send to Spotify, you can send to iTunes, you could send to [inaudible], a whole bunch of different aggregators that pull from iTunes as well. You can send to YouTube. So you’re, you’re taking the least amount of action to get the biggest gain. So I would say that have your website looking in the right way. It’s pretty darn important.
Jeremy Slate: (21:30)
Having an about me page, having a media page, having a contact me page all written in third person because you sound a little bit more important than more media ready. The other thing would be having good graphic design. And honestly, my first cover, my first cover art for this show that I’m currently doing because my previous show was really bad. Um, I only did it for about two months. [inaudible] get it on fiber, man. You can get some really cool cover out on fiber. That’s a couple of bucks and just get yourself a good microphone. Like this right here. I’ve used this for 500 episodes and this is an audio Technica I, which I actually think you’re using her 2100 and it was originally USB and now I’m using the whole XLR input here so it’s a little bit different, but you can go cheap man and do this whole thing for under 200 bucks and you know, run a content calendar, which if you don’t run, if you don’t want a content, how to know what that is.
Jeremy Slate: (22:17)
Everything’s dated out with the episode number and the upcoming episodes that you have because you’re just or prepared for what’s coming up. So it doesn’t have to be crazy. It can be pretty darn simple and it can cost you under a couple hundred bucks.
Chase Maher: (22:27)
And what would you say for these folks? One of the things that I wasn’t expecting when I got into podcasting was, you know, the editing and the mashing up of the episodes and all that. So I’m sure you have a full editing team now. I have a great team supporting me, but for somebody that’s looking to start, what kind of time or costs could they expect like per episode for editing when they’re beginning and then what should they be expecting to pay for? Like a full content strategy afterwards.
Jeremy Slate: (22:52)
Oh, here’s one of my favorite hacks is they used to be called internships.com it’s called Chegg now.
Jeremy Slate: (22:59)
And you, you go on there and you find a college kid that is in audio and is looking for some experience so they can get a job after they work with you. Okay. And you have them help you edit audio and as long as you’re helping them so they get some school credit, it doesn’t cost you anything. It’s a great place to start. What was that website? It’s called, I used to be called the internships.com I think it redirects now a Chegg, C, H E G g.com. They’re looking for work experience and you can help them get it and at the same time you can get some editing and stuff done. And in that process, what you’re going to want to do is document in written form and in screencasts to form everything that person is doing, everything that you’re doing. So you don’t have to be a master, you don’t have to know everything.
Jeremy Slate: (23:38)
And then you go out and find yourself a virtual assistant to do it after that, which is going to be a few bucks to get a lot of that stuff done. So it doesn’t have to be crazy myself. I like to dive into a lot of things and learn how to experience it myself first. So I started with garage band and uh, now I’ve gotten pretty darn good at Adobe audition by [inaudible] learning how to do it. And then like I said, I had an intern for a bit. We do a lot of stuff with virtual assistants now, which gives us great results.
Chase Maher: (24:00)
Awesome man. Awesome. And then one of my favorite things at podcasting for me is like this expansion of content and being able to let it just trickle down to other platforms. So we’re, I’m able to have content generated for Instagram, Facebook, LinkedIn, Twitter, YouTube, all from one episode. And I, I’m sure you’re a lot like me. We’d like to do things once maybe twice and have it be utilized across multiple platforms. So what are some of the strategies that you recommend there?
Jeremy Slate: (24:28)
Well, I’ve been using for video creation a couple of different things. Well, first, which I’m sure you’re probably using is headliner app, which helps you make those like audio grams with the wave form in front and like the guests picture and stuff behind them. So that’s pretty cool. Another one is lumen five [inaudible] that [inaudible] and makes your, you’re like episode teasers into like almost like a goal cast type video you can make out of it with women five and they have a free version which is pretty good. I jumped in on AppSumo when they did a lifetime thing for like 20 bucks, which is great, so I’ve used that a lot.
Jeremy Slate: (24:59)
Another thing is also knowing like what’s good for the platform because it changes a lot. Like LinkedIn was really big on video for a long time and now they’re going back towards text posts where they like text posts, where you skip lines and things like that. So video, my videos are doing great. I had a few posts that were getting like 2030 40,000 views. Then the video started dying a bit and now I’m going back to full text posts where the posts I just put up today, two hours ago, it’s still going and that’s at like 8,500 views. So you need to know like what’s going to work for that platform. Video’s good on LinkedIn right now. Text posts are better, but it could change again a couple months. And then Instagram likes the headliner videos and stuff like that. So that’s a really good thing to know.
Jeremy Slate: (25:38)
Facebook is its own beast because they seem to change with the wind and whatever they do to get more advertising. So really my favorite addict ad strategy there is putting a pixel on your website and then retargeting the audience with podcast content that has already seen your website or something like that.
Chase Maher: (25:52)
Amazing. What was the first app that you mentioned about creating the uh, audio wave cards?
Jeremy Slate: (25:59)
It’s spare min.com which is headliner app.
Chase Maher: (26:02)
Yeah. And for anybody that is looking to start a podcast or maybe you just started one, we’ll be able to link these into the show notes so that you can check out the apps that [inaudible] is recommending cause right. Obviously he’s an expert here. Jeremy, where do you think like podcasting is going? Because I’ve heard so many times where at like peak podcasts, but I mean, don’t get me wrong, I love my show and I think we do a great job with it, but we’re nowhere near as good as some of the people at the top [inaudible] just since may, we’re like top 50 entrepreneur podcast. So I feel like we’re not at peak podcasts because if we were at peak it would take me a lot longer to get to top 50 you just gotta be good and you gotta be consistent to get there. Maybe you gotta be amazing to get to the top and we’re building that direction. But where do you think we’re at with podcasting and where are we headed?
Jeremy Slate: (26:50)
I think we’re still pretty darn early in this phase because we’re seeing traditional radio starting to slow down a lot. We’re seeing TV certain slow down a lot and we’re seeing the change in the model of the way people consume their content. It’s become a lot more user driven and that’s why [inaudible] Alex is doing well. That’s like podcasts are doing well. [inaudible] the industry there is become very user driven. We’re also looking at trends and how advertising is growing there. We’re looking at January of next year is going to be an meeting next month. It is basically going to be the first month that podcast advertising hits $1 billion and it’s taken a long time to get to that. But they’re saying by 2022 which is only another two years, it could be a 1.6 6 trillion or 1.6 6 billion. So it’s growing very, very fast and we’re seeing the advertising money in there and a lot of big brands are jumping in and spending their ad money because they’re realizing, Hey people are sticking around for 80% of an episode according to Apple beta stats.
Jeremy Slate: (27:41)
So it’s really good use of their time. And like a good example of that is Tim Ferris did an example of, you know, he ran ads for years and people loved it cause it was like a great recommendation. But what he ended up doing is trying to go to the use supportive model where people did a donation for the show or something like that. And his listeners actually demanded that he bring advertising back cause they really liked it. Yeah. The ref things that he was talking about. Cause I saw them as recommendations. So I think we’re seeing the advertising grow. And last number I saw was there 750,000 podcasts out there, which is like 200,000 more than last year. But like let’s look at that. It’s still not a million. Like it’s not, it’s, it’s not that big of a number. And we look at all the [inaudible] radio stations all over the world and things like that.
Jeremy Slate: (28:19)
There’s a lot more than that. So this market is growing very, very fast. But like I said, if you don’t differentiate, you’re not going to see yourself do well. You need to have a difference of opinion with what you’re doing. Are you just going to be drowned out with all the other people that are trying to create the shows that are already out? [inaudible] I think we’re really moving into a golden age of podcasting. And I think honestly if you see radio starts to disappear from cars and things like that, then you know that game is going to totally flip on its head because I feel like the automotive industry right now, it’s just pop propping up radio. So it’s really going towards a much more user-driven platform and only 142 million Americans currently listen to podcasts. There’s a lot more Americans that can be listening to them.
Chase Maher: (29:00)
Absolutely man. It’s what’s really interesting to me is like you said in the beginning, what is like your motive for starting the podcast? Is it to grow your network? Is it to support your business? And I really got in it because I wanted to grow my brand, I wanted to grow my network, sort of all of the above. But what I’m finding is it’s happening faster than I thought it was going to. So every platform, the audience is growing, the subscriber and downloads is growing and as it’s growing more DMS are coming in, do you do coaching more DMS are coming in, how can I buy products from you? And so I’m starting to really like listen to what the audience is asking for and I’ll start selling them that. Can you talk a little bit about like monetizing too early or maybe waiting too long with your podcasts?
Jeremy Slate: (29:46)
I don’t think it’s ever really too early to monetize because if it’s something that your audience already, you know wants like a great example is I monetized with Audible’s affiliate program right away. I read a lot of books, so I just talk about the book that I’m currently reading and I’ve made some pretty decent money off Audible’s affiliate program. If it fits your audience, great. I’ve turned down advertisers that I’m just like, wow, that does not fit my people at all. So if you’re making decisions of things that the person you want to reach would end up using and it’s never too early to [inaudible] to monetize in that way if you have the right numbers and things like that, do it. Yeah. How the industry works is something called a CPM or cost per hour cost per mil, which means that per thousand, unless you’re getting thousands of listings an episode, you’re not really gonna make any money that way because the average CPM or cost per thousand is like 25 bucks.
Jeremy Slate: (30:34)
So for every, let’s say you get 5,000 listens, five times 25 $125 that’s how much you’d make off that episode. So one of the things I did about six months in is I did a flat rate advertising. I basically said, okay, this episode is worth 150 bucks to me unless an advertiser’s willing to give me that flat rate for the episode. I’m not going to take an app. So you need to figure out what’s that cost for you that you’re willing to do that. The other thing is a lot of your guests probably have high ticket programs that your audiences would be interested in. So in that way you can also do affiliate deals that way. And I’ve seen a lot of people do a lot of [inaudible] great money that way by selling products. [inaudible] guests are already talking about and promoting. So why the heck wouldn’t make some money off of it?
Jeremy Slate: (31:11)
So you need to find out what works for you. I think. Don’t think there’s ever really too early to do it because yes, put great information out there. You want to help people. But this isn’t a charity like you should be making money for the great work you’re doing and the information you’re helping get people to learn.
Chase Maher: (31:23)
Yeah, I love that man. You just gave me some good ideas about some affiliate income and I’ve had a couple episodes that have gone like way more downloads than other episodes cause maybe they went a little viral on Twitter or something like that. And I’m just kicking myself for not setting up some sort of affiliate with that person’s product. But you know, it doesn’t upset me too much cause it’s just exciting knowing what’s possible. And now I’m just learning as I go. And I’m sure whoever’s listening, if you’re starting one or you’re getting ready to start one, you’re going to go through the same stuff. My advice is don’t overthink it. John is better than perfect. And just getting out there and getting started and then learning as you go is a lot better than trying to have everything all figured out and then never actually getting started. 100% I would agree 100% so let’s talk about you a little first. I want to say thanks for dropping all that value. That was incredible. I definitely learned a lot. I hope the listeners learned a lot. Talk about you a little bit more. So like where are you taking your podcasts? Where are you taking your business? What are some of your goals for the future?
Jeremy Slate: (32:19)
So I’ve been continually trying to level up and the people I’m talking to so I’m consistently reaching out to to bigger and bigger people to try and get them on a show. I’m a huge foo fighters fan and I’ve been a drummer since I was 13 so I will, I’ve talked to Dave [inaudible].
Jeremy Slate: (32:34)
Dave Grohl is, so Paula says no more than 10 times and we keep working on it. We haven’t got it done yet. I know eventually some someday it will happen. And um, my assistant just got a a no last week from a Rafi on the dolls publicist kind of cool. We got in touch with this publicist. So I’m consistently trying to reach out to bigger people because that’s who I want to learn from it. So I want to teach people from, so that’s the direction I’m really trying to take the show because when it started, it was create your own life, you know, creating life on your own terms. And I realize, Hey, well Joe, the plumber may have created his own life, but it doesn’t mean I want to learn from him. So it really became about learning from people that are world-class at what they do because they just have a different way of going about. Thanks. So for me, that’s what I’m trying to do in the show. In terms of what we’re doing with our [inaudible] [inaudible] company. We’re, we’re really be trying to become the GoTo and getting booked on top rated podcast and we’re consistently trying to do a better job on that. [inaudible] brought on new staff recently and we’re continuing to grow. So you know, we want it, we want to have this be an eight figure business. That’s really, really the goal of what we’re trying to do here and help a lot of people in the process.
Chase Maher: (33:32)
Awesome man. And so what would it take for somebody to work with a company like yours? Maybe there’s somebody listening that wants to be a guest on more podcasts. What would that look like?
Jeremy Slate: (33:41)
So they would come to us and we do some coaching around that. First and foremost, I’m like, how do you interview well, how do you tell your story? Well, how do you do a call to action that is going to work and isn’t weak and doesn’t feel slimy at the same time? So we do a lot of coaching around that. We figure out like what positioning do you want to have? Because also the people you’re getting interviewed with and people you’re spending time with are going to also help them position you in your niche and what you do so then after that we will give them a pitch list and the type of show is or may be working on for them. Our team will help [inaudible] you know where he’s asked to go to shows, prep for shows and run their calendar on that whole thing.
Jeremy Slate: (34:16)
We also do a whole lot of teaching on content repurpose and we give all of our clients, of course, I’m like, well how do you make this platform, this content work for LinkedIn or make it work for Facebook or make it work for Twitter, Instagram, how do you build better relationships with the hosts? How do you email market while this sub score? Really trying to spend time on teaching people what to do with this because that’s two fold. It’s going to help the shows get more traffic, which is great because as a podcast host, I want more traffic, but at the same time it’s also gonna help [inaudible] client feature themselves in such a way that it helps to build their influence, build their credibility, and also bring in more business for them as well.
Chase Maher: (34:50)
Amazing. And how can they find out more? We’re going to link this in the show notes, but you want to go ahead and let us know.
Jeremy Slate: (34:55)
Absolutely. So that’s over at command, your brand.media and if they want to find out the seven reasons that nobody knows them online, we have a really great thing we put together on the seventh reason. Seven things they need to know is people can find them. That’s okay. Command your brand.media/seven reasons and that’s the number seven or the word seven. Both will get them there.
Chase Maher: (35:12)
Awesome. And we’ll link those in the show notes and at Jeremy as we’re starting to wrap up here, what are like some of the top, maybe we could talk podcasts or media or just entrepreneurship in general, top resources. Maybe some books or some other podcasts that you’ve listened to and don’t forget to plug your podcast as well.
Jeremy Slate: (35:28)
10 X rule was by grant Cardone was a game changer for me. It made me think a lot bigger because the scariest thing is when I was first selling things and you talked to your first person, they say no and you’re like, my God, that person said no to me. And then you talked to two people and somebody says no, and you’re like, Oh my God, nobody wants to buy my product. So realizing like how much work it was gonna have to take to get something done. That was just a mental shift for me and that was really huge in terms of really great resources. I like to do a lot of audio books and I like to do audio books about famous people or events, meaning I read books about Winston Churchill. I read a book about how the Brooklyn bridge was built because I feel like you’ve got a lot of insight from that and you learn a lot from that.
Jeremy Slate: (36:04)
I also listened to a lot of fiction podcasts because of terms of being a podcast, a better podcast or do you want to do that with some people that tell stories for a living and you’ll get to be a lot better at what you do? And one of the things that I’ve done there, no, I think that really covers everything that I want to check out my podcast that’s over at Jeremy Ryan, slate.com check on anything over there with this. Some of the really cool people I’ve gotten a chance to spend time from or time with and learn from.
Chase Maher: (36:26)
10X is like one of the most impactful books on myself. And so the 10 X book by grant Cardone, that’ll be linked in the show notes. Uh, it is an Amazon affiliate links. And so if you want to support the show a little bit, if you don’t already have 10 X, grab that link. If not, and you’re opposed to it, do whatever the hell you want. I don’t really care. I just want you to read 10 X rule because it had an impact on my life. It impacted Jeremy’s life and hopefully it can impact yours as well.
Jeremy Slate: (36:50)
These people need to listen to the audio book cause it’s like hearing grant yell at you for seven hours. It’s incredible. And you know, they need to basically support the show and and get it through your links so that you make some cash off that.
Chase Maher: (37:00)
Perfect. I appreciate that Jeremy. Jeremy’s gonna plug that for me. As soon as Jeremiah, Jeremy and I get off, I’m going to go ahead and sign up because I have about 600 audible books I’ve already listened to on audible. It’s about time that company starts paying me some damn money. But you know what? My favorite thing about the grand card own books is that he is the one that reads them. And I hear other books all the time where they have like some narrator or some other person read them and I can, I don’t know man, I just can’t really connect with it. But with grant, he’s like got this crazy energy about him. So I really enjoy listening to his books. 10 X is a phenomenal one. And so we’re going to link that below and I know it’ll change your life.
Jeremy Slate: (37:37)
And I will add to that. The only other book I’ve read that wasn’t read by the author, I just read a, I read the book called the closer about New York Yankees called coronary cankers closer Marianna Rivera, but it’s read by New York Yankees announcer, Michael K. so that was pretty kind of cool to hear the book read by the announcer and that kind of work for the narrator.
Chase Maher: (37:53)
And you’re a Yankees fan,
Jeremy Slate: (37:55)
the janky scan.
Chase Maher: (37:58)
That’s awesome man. Very cool. All right, so as we wrap up, number one, I ask everybody this number one actionable tip for somebody listening to this, besides click in the audible Lincoln grabbing 10 X. Now just fine. Number one actionable tip. Uh, for somebody that is thinking they should start a podcast for their business, what’s the number one thing they should go do?
Jeremy Slate: (38:17)
Differentiate and retro your top 100 list because there’s too many. Who will send the exact same thing?
Chase Maher: (38:22)
Hey, Jeremy can give you two things. Okay. Even though I asked for one, he can give you two. He’s credible enough,
Jeremy Slate: (38:28)
no help, and I had to give you both of them.
Chase Maher: (38:31)
I love it. Differentiate and write your top 100 I didn’t write my top 100 until I was at episode 20 so if you do it at episode zero you’re ahead of me, which is awesome. Jeremy, thank you. We’re going to link everything you talked about in the show notes, how to find your podcast, how to find your business. I really appreciate your time, man.
Jeremy Slate: (38:48)
Hey, thank you so much for having me, man. I really hope your audience consen value here and I really hope we were able to help them get moving on, you know, either starting their podcasts or deciding maybe this isn’t the right time to do so.
Chase Maher: (38:56)
Perfect man. Cheers.
