How to create ‘Aha! moments’ for your product users.
We have reached a point of time, where there is a software product for everything that we need through the day. In a typical day we interact with at least 10–15 software products, in the form of apps, bots, or websites. As the usage of these products is increasing, the competition for the product companies is getting more and more fierce. So in these times of fierce competition, digital chaos and unending attention seeking by all the products, establishing an emotional connect with the user becomes extremely important, and that’s exactly where ‘Aha!’ moments have a critical role to play.
What is ‘Aha!’ Moment?
By definition it’s that exact moment, when user is delighted and gets emotionally connected to your product and in most cases this user starts spreading word about your product features and also about his/her experience while using those. Such behavior helps companies build loyal customer base, which in turn helps attain a good traction for your product in market.
“Product is more about building an experience, not just building utility”. ~ Nir Eyal
Why do we need ‘Aha!’ moment?
For example, today, millennials(Millennials as people who were born between 1984 to 1996) form one of the biggest customer segments of any B2C (Business to Customer) software product user base. The tendency of millennials, or the rent generation as we call them, is more of buying an experience. They believe more in collecting experiences than to own things. This makes it very crucial for startups to focus on the overall experience of the product, not just to acquire customer but also to fuel Product Advocacy by customers themselves.
How do we create this ‘Aha!’ moment?
After many failures to create a superb experience, I reached a very important conclusion.
A crucial part of experience building deals with anticipation levels of the experience you offer.
For example, imagine you are at restaurant and are offered a desert to taste, you taste it just to discover that it’s spicy — this grabs your attention and probably you’ll also end up discussing this experience with someone else. But when you experience something good which you had never anticipated, that gives you more pleasure. So one more comparison that I have normally observed is,
Good experience which was not anticipated, gives you more pleasure than a Great experience which was anticipated.
So to create ‘Aha!’ moment you have to focus on creating an experience that is small unexpected, but has a generalized Reward — A reward that is normally loved by everyone like discounts, or a fact that can be shared and flaunted. This can even be a beautiful quote while loading something inside your application or website — No one expects it, it is small and if it’s valuable enough in that moment, Voila! you have created the Aha! moment!
There is no user who doesn’t love being pampered, and there is no better product than a product that brings smiles to its users.
Happy Experience Creation! :) . . .and now jump back into the chaos of building the Product.
