A Journey Through 100 Influencer & Creator Startups— Part 2: The Why

Why influential creators matter more now than ever before

Why adopt an influencer strategy

Who are influential creators?

As Glossier’s Emily Weiss told Kara Swisher in 2019, “Every single person is an influencer.”

The future belongs to creators

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Nicole Quinn

Investor at Lightspeed, Stanford alum, Former Consumer Analyst at Morgan Stanley and British 100m sprinter