TaskRabbit Cracked the Code on the Gig Economy
I was fortunate to have the opportunity to work with the leadership team at TaskRabbit over the last couple years.
What I saw is a company that is maniacal about proving out the viability of their business model. Behind the pioneering vision of Leah Busque, the leadership and operational excellence of Stacy Brown-Philpot, and a team intensely committed to their purpose, TaskRabbit’s operating metrics improved month after month after month…. and they eventually reached that elusive combination of high growth and profitability.
The ironic part of the story is that while many of their gig economy peers sprinted like a hare to burn vast amounts of cash in order to fuel growth, TaskRabbit took a more measured and disciplined approach to reach the proverbial finish line.
There’s no doubt in my mind that TaskRabbit will flourish under the IKEA platform. I look forward to continuing my relationship with TaskRabbit as a happy customer. Congratulations to the TaskRabbit team!
