The Problem with Social Media Blogs Today

Here’s the problem with social media blogs today: you have to dig deep to find value.

Check out ten different blog posts and studies about social media, particularly when it comes to Facebook, and you’ll likely find regurgitated data published by another ten blogs. Looking for the data’s original source (and whether it correlates to Facebook’s own data?) feels almost impossible! Similarly, try to find information or advice that’s tailor-made and you’ll likely find blog posts or advice specific to one person’s account and not relevant for another.

The result is a state of affairs that’s confusing and problematic. With over 10 million small businesses on Facebook in the United States, 65 million business pages worldwide and 1.47 billion daily active users (2.23 billion monthly) across the globe as of June 2018, it’s safe to say one size definitely doesn’t fit all. However, the advice out there tries to convince you otherwise.

So sifting for a nugget of social gold that’s relevant, insightful and comes from a trusted source takes a while. Not particularly useful when your time is precious and you have a business to run, right?

We felt the same way and, frankly, got tired of shoveling. So, we primed and turbo-charged Likealyzer, our Facebook recommendations engine, to take some of the heavy-lifting out of the equation. Now we’re proud to unveil the finished product.

A powerful analytics tool originally launched over six years ago, Likealyzer is built on solid foundations. Since then it’s analyzed over 1.6 million pages’ worth of data spanning 1,682 Facebook categories and industries from across 232 countries. As a result, it’s provided custom insights to thousands of account owners (almost 200,000 of them in the United States alone) along the way.

From small business owners and solo entrepreneurs to large agencies and successful corporations, the goal of Likealyzer is to help manage your Facebook social media presence the right way through tailor-made, unique insights. Its responsive, AI-powered algorithm analyzes over 200 individual data-points per page to surface timely insights.

With the average Likealyzer user managing 8 different Facebook pages, 20% of businesses managing more than 11 and some busy people managing more than a hundred(!), one of the main benefits of Likealyzer is the ability to access insights at scale. No more scrolling between multiple Facebook browser tabs to monitor performance. No more head-scratching to try and compile all those insights — every day — into a coherent social media strategy.

Ultimately, Likealyzer was designed to help you manage your Facebook page(s) in a way that works with your personalized strategy in mind, not someone else’s. We’re pretty passionate about keeping it that way.

Now, after kitting out our new hub with bigger bells and louder whistles, doing a lucky dance and teary-eyed group high-five, we’re ready to bring you an even better Likealyzer experience.

What you’ll find are the same reliable, timely and world-class insights to add a touch more polish to your Facebook page’s performance. You’ll also get responsive feedback based on how your page is doing. That means we’ll celebrate your achievements right along with you when things go well, and provide gentle pointers or reminders if more elbow-grease might be required to reach your page’s true potential.

Every month, we’ll be releasing new features and updates, which you can keep up to date with here.

We’re also excited to start sharing insights based on what we’ve learned growing our own Facebook page (the good, bad and ugly too). Throw in some quality analysis, real data from across our global community and the odd expert opinion and you’ll be spoiled for choice when it comes to making Facebook work for you — your way.

Ultimately, we want to change the conversation around social media so finding good tailored advice doesn’t have to be hard.

We’ll be sharing real data that adds value because it’s, well, real. Welcome to our blog.

The Likealyzer Developer team (Left to right: Leonardo Piñeyro, Bruno Sena, Jennifer Esteche, Lucía González, & Steve O. Saurus)

Originally published at likealyzer.blog on September 5, 2018.