Landing page performance last month

LikeCoin Weekly Progress Update 2020.10.26

Receiving flagship grant from Grant for the Web to integrate web monetization to LikeCoin protocol. Thanks Grant for the Web.

​Edmond (Operations & Marketing)

Statistics‌ and Insights

• Land Pages performance (last 28 days): /creators with drop-off rate 78.1%; /civic with drop-off rate 67.1%.
• As Q4 direction is about adding incentives to creators, the funnel performance of /creators page should be enhanced as one of the landing pages.

• Conversion rate of /civic page in last 3 months stays around 2–2.5%.
• New app download: 226(+1%), app WAU: 884 (+2%), Likers who liked in app: 67(-26%), number of Content Jockeys: 240(+1%)
• Civic Liker total: 1792; 7 new registrations last week.

Last week

• Discussed about the new social media approach and conducted 3 experimental posts
• Worked on Google Adwords setup
• Suggestions on /creator page enhancement from a conversion funnel angle.

Social media (executed by community helper Daisy):

• Facebook engagement rate was 7% and reach was 1,078, double than previous week.
• The 3 test post: Lock, 2. Post-It, 3. Basketball results were satisfactory,
• No. of share: 1. 5 shares, 2. 3 shares, 3. 2 shares
• Engagement rate/reach: 1. 4%/1668, 2. 4%/879, 3. 14%/2768 respectively
• As discussed, 2. maybe detected by AI and the reach was lowered, 3. got the best result as the content was relevant and with personal touch.

This week

• Continue to work on Google AdWords and Civic Liker retention
• Publish an article for proposal #5
• Make some progress on new Civic Liker plan promotion with Madkids
• Continue the new experiment on social posts

Chung (Blockchain developer)

LikeCoin chain statistics‌

(Difference from 2020.10.19)

• Historical data: https://docs.google.com/spreadsheets/d/16vCOjhdeSwumnB9YBVLEdG-9KjJMRytwzRf6peaVGKs​
• Number of addresses: 15,830 (+174)
• Number of transactions: 599,270 (+15,666)
• Number of delegated LIKE: ~229,990,000 (+1,170,000), 50.05% of migrated LIKE

Last week

• Keep working on LikeCoin chain ISCN module

This week‌

• Continue LikeCoin chain code migration

​William (Full Stack Developer)‌

Last week

• Investigate health check alerts fired last weekend. Reviewed cluster resources settings for autoscaling and monitoring. Upgraded all existing k8s cluster to stable release channel. Fixed an nginx ingress config issue.
• Fixed a bug in likecoin-jedi repo causing Super Like transactions to be stuck on rare race condition.
• Refactor current Civic Liker webhook and logic to prepare for new features.
• Optimized liker.land creator’s page speed for better on board experience of current ad campaign

This week

• (On leave)

​​​David Ng (Frontend Developer)‌

Last Week

• Released Liker Land app v0.20.1 fixes profile settings UI language and all Content Jockey Super Likes list
• Completed UI components for the user portfolio page

This Week

• Fill UI components with actual data for the user portfolio page

JoshKIU (UX Designer)

Last week

• Designed wireframe for Civic Liker subscription

This week‌

• Will complete the rest of the wireframe
• Will start to design LikeCoin button and Civic Liker subscription UI

​Phoebe (Community & Business Development)‌

• Received Grant for the Web flagship grant. Team shall incorporate Web Monetization into the LikeCoin protocol. Thank you, Grant for the Web.
• Submitted the Q4 ICF Grant application. Continue to outreach to applicable funding opportunities.

‌ckxpress (Civic Liker)

On governance

• Proposal #5 deposit at ~600,000 LikeCoin, 400,000 to go. Encouraging stakeholders to pay attention to the proposal.
• November community call is scheduled on Nov 2 (coming Monday) at 1820–1900 (GMT+8).

On evangelism and others

• Big Dipper was upgraded to improve speed, fix re-delegation bug and last but not least, show the new big bear logo. Thanks Forbole!