Successful brand strategy? 5 advantages of using mobile games
Mobile games are no more a buzzword, they can be your response for creating a brand-safe environment with high engagement. Promote products and services, build or strengthen brand awareness, create new sales channels.
Let me present you 5 reasons why you should bet on mobile games in your brand marketing strategy:
1. Mobile first
The numbers speak for themselves:
- mobile gamers make up 88.8% of digital gamers
- over 50% of mobile app users already play games on their mobile devices
By having a branded mobile game your advertisement will be literally in every pocket. Use mobile devices to your advantage. You won’t find an easier way to retain customers’ attention and interest. Let them play while you are promoting your brand. Everybody wins.
2. Everyone plays
Some more numbers:
- mobile games engage audiences across a wide range of ages: 44% of players are between 16 to 34, 44% between 35 to 54, and 12% older.
- what can be interesting… 63% of mobile gamers are women
Mobile games are played everywhere and by everyone. This ubiquity of gaming offers a huge opportunity for brands.
3. Customization
Present products or services in-game. There are no limits for our UX/UI team.
Do you remember Super Mario Bros? They inspired us in one of our projects. We created the platform game Hop & TRAch for the biggest interactive museum in Łódź EC1 — the City of Culture. We used legendary polish comics heroes Tytus, Romek and A’Tomek to explore the world of EC1. All based in a retro pixel art game with the vibes of the 80’s.
Branded maps, animations and artifacts — all you can imagine. What is more, you can easily adapt your ads and put CTA’s. Build some hype around your brand and use out-of-the-box thinking.
And there are two more points related to sales. Interested? Read more on Liki Blog.
