How to Automate Using the WhatsApp Business App?

Bhawna Valecha
Vodex
Published in
4 min readNov 27, 2022

You can automate the process of scheduling posts and get alerts when they go live. You may use automation to have your WhatsApp account obey predetermined rules. Automation allows you to carry out tasks like sending a message to all of your followers at 7 a.m.

Here are some easy steps that will show you how to automate using the WhatsApp Business App:

  • Log onto your business profile on WhatsApp and click on the “Settings” option located at the top right corner of your screen. You will find the “Settings” option in three different places on your screen; the top right corner, bottom left corner and bottom right corner of your screen depending upon the device that you are using.
  • Click on the “Chat Settings” option from the list of options that appear after clicking on the “Settings” option from different parts of your screen. This will open the chat settings page where you.

This app allows you to automate conversations with customers, which can save you a lot of time and energy — and it can also help you build stronger relationships with your customers. Here’s how:

  1. Automated greeting message: -

You can respond to your customer’s message the moment you receive it by using the automated greeting message option. This expedites the initial interaction and gives the clients a sense of importance. You can edit this message using the business tools area of the WhatsApp Business App.

2. Automated Away messages: -

When a call comes in after business hours, Automated Away messages can be set up to be aired. This tool allows your clients to check whether and when you’ve received their inquiries. They avoid feeling abandoned and dejected by doing this.

3. Message customer automatically after showing interest on Call:

You may also send automated WhatsApp messages when someone expresses interest during a phone conversation using a lilchirp automated phone call system. In order to adjust your message appropriately, you’ll also have access to analytics that show you how many people phoned

4. Quick responses to quickly address FAQs:

Using the quick replies feature, you can save and reuse messages that you frequently use. You can assign a unique “tag” to the messages, and then access them by typing “/” and a keyword. You can respond to a request quickly and spare your support agent time and effort by sending saved messages.

What Are the Advantages of WhatsApp Automation?

So, why should you put in the time and effort to build up WhatsApp Business automation? because of the benefits, it brings the company The top three are as follows:

  • It improves reaction time. 35% of customers expect a maximum wait period of one hour, while 75% expect businesses to respond within 24 hours. If you answer faster, the customer will be happier.
  • Your agents can now concentrate on more pressing issues. Your customer service workers can use the extra time to solve other, more pressing matters, such as instances that require their attention, rather than reacting to regular questions, which WhatsApp Business automation can easily manage.
  • As a result, conversion rates increase. Consumers that are satisfied make more purchases and are more likely to return as frequent, dedicated customers. By automating your WhatsApp responses, you can effortlessly move customers along the sales funnel and persuade them to buy from you.

How Can WhatsApp Automation Benefit Businesses?

Some of the most popular communication apps are WeChat, WhatsApp, and Facebook Messenger. What distinguishes them are their distinct features and functionalities, which enable brands to transform the consumer experience.

With over 1.5 billion users worldwide, WhatsApp is one of the most popular messaging apps in Africa. It has been utilized as a successful channel for businesses to engage with customers and create trust; nevertheless, there are limitations, such as limited advertising costs, that limit a business’s ability to properly reach its target audience on this platform (This is where Automation comes in).

So, you’ve heard of WhatsApp automation and how it might benefit your business, but you’re not sure if it’s worth the time and effort to set up. Here are a few examples of how WhatsApp automation can help your business:

  • Increasing conversion rates by automating your WhatsApp conversations. You can reuse the same message, which means you’ll have more time to focus on conversions.
  • Saving money by automating your WhatsApp messages. You won’t have to hire someone to send all of those emails manually.
  • Save time by You won’t have to wait for someone else to deliver your WhatsApp messages if you automate them!
  • Employees can lessen their workload by responding swiftly to client inquiries via social media. As a result of satisfied consumers referring products/services to others via WOMAD, sales conversions may increase.

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